Unlock Digital Potential - Optimizely

Overview

Snoop Summary for optimizely.com

This is a free and comprehensive report about optimizely.com. The domain optimizely.com is currently hosted on a server located in United States with the IP address 151.101.0.67, where USD is the local currency and the local language is English. Our records indicate that optimizely.com is owned/operated by Optimizely. Optimizely.com is expected to earn an estimated $391 USD per day from advertising revenue. The sale of optimizely.com would possibly be worth $285,248 USD. This figure is based on the daily revenue potential of the website over a 24 month period. Optimizely.com is wildly popular with an estimated 92,397 daily unique visitors. This report was last updated 11th May, 2021.

About optimizely.com

Site Preview:
Title:	Unlock Digital Potential
Description:	Optimizely is the world’s leading digital experience platform. Empowering teams to deliver optimized experiences across all digital touchpoints.
Keywords and Tags:	internet services, online tracking
Related Terms:
Fav Icon:
Age:	Over 14 years old
Domain Created:	10th January, 2010
Domain Updated:	11th January, 2021
Domain Expires:	10th January, 2022

Review

Snoop Score

4/5 (Excellent!)

Valuation

$285,248 USD

Note: All valuation figures are estimates.

Popularity

High

Note: Popularity is estimated.

Rank, Reach and Authority

Alexa Rank:	14,301
Alexa Reach:	0.0058%
SEMrush Rank (US):
SEMrush Authority Score:
Moz Domain Authority:	0
Moz Page Authority:	0

Rank By Country

Country	Alexa Rank
Australia	8,508
Brazil	12,504
Canada	19,486
China	12,404
Germany	18,363
Algeria	3,820
Egypt	7,713
France	5,247
Hong Kong	9,179
Indonesia	14,287
India	5,457
Iran, Islamic Republic Of	33,097
Italy	4,828
Nigeria	15,937
Pakistan	11,698
Saudi Arabia	3,597
Singapore	8,407
Syrian Arab Republic	692
Thailand	10,911
Turkey	26,634
United States	4,661

Show Rank By Country

Organic vs Paid (Google Ads)

Traffic

Visitors

Daily Visitors:	92,397
Monthly Visitors:	2,812,274
Yearly Visitors:	33,724,905

Note: All visitors figures are estimates.

Visitors By Country

Country	Visitors (Unique)	Percentage
Australia	Daily: 1,663 Monthly: 50,621 Yearly: 607,048	1.8%
Brazil	Daily: 3,141 Monthly: 95,617 Yearly: 1,146,647	3.4%
Canada	Daily: 1,109 Monthly: 33,747 Yearly: 404,699	1.2%
China	Daily: 3,141 Monthly: 95,617 Yearly: 1,146,647	3.4%
Germany	Daily: 2,125 Monthly: 64,682 Yearly: 775,673	2.3%
Algeria	Daily: 1,571 Monthly: 47,809 Yearly: 573,323	1.7%
Egypt	Daily: 1,294 Monthly: 39,372 Yearly: 472,149	1.4%
France	Daily: 5,174 Monthly: 157,487 Yearly: 1,888,595	5.6%
Hong Kong	Daily: 739 Monthly: 22,498 Yearly: 269,799	0.8%
Indonesia	Daily: 739 Monthly: 22,498 Yearly: 269,799	0.8%
India	Daily: 12,196 Monthly: 371,220 Yearly: 4,451,687	13.2%
Iran, Islamic Republic Of	Daily: 647 Monthly: 19,686 Yearly: 236,074	0.7%
Italy	Daily: 4,989 Monthly: 151,863 Yearly: 1,821,145	5.4%
Nigeria	Daily: 462 Monthly: 14,061 Yearly: 168,625	0.5%
Other	Daily: 15,523 Monthly: 472,462 Yearly: 5,665,784	16.8%
Pakistan	Daily: 1,016 Monthly: 30,935 Yearly: 370,974	1.1%
Saudi Arabia	Daily: 2,680 Monthly: 81,556 Yearly: 978,022	2.9%
Singapore	Daily: 647 Monthly: 19,686 Yearly: 236,074	0.7%
Syrian Arab Republic	Daily: 2,218 Monthly: 67,495 Yearly: 809,398	2.4%
Thailand	Daily: 462 Monthly: 14,061 Yearly: 168,625	0.5%
Turkey	Daily: 647 Monthly: 19,686 Yearly: 236,074	0.7%
United States	Daily: 30,214 Monthly: 919,613 Yearly: 11,028,044	32.7%

Note: All visitors figures are estimates.

Revenue

Daily Revenue:	$391 USD
Monthly Revenue:	$11,893 USD
Yearly Revenue:	$142,619 USD

Note: All revenue figures are estimates.

Revenue By Country

Country	Revenue	Percentage
Australia	Daily: $1 USD Monthly: $33 USD Yearly: $398 USD	0.3%
Brazil	Daily: $1 USD Monthly: $26 USD Yearly: $306 USD	0.2%
Canada	Daily: $1 USD Monthly: $33 USD Yearly: $393 USD	0.3%
China	Daily: $2 USD Monthly: $54 USD Yearly: $652 USD	0.5%
Germany	Daily: $3 USD Monthly: $93 USD Yearly: $1,116 USD	0.8%
Algeria	Daily: $0 USD Monthly: $2 USD Yearly: $19 USD	<0.1%
Egypt	Daily: $0 USD Monthly: $2 USD Yearly: $20 USD	<0.1%
France	Daily: $4 USD Monthly: $126 USD Yearly: $1,505 USD	1.1%
Hong Kong	Daily: $0 USD Monthly: $2 USD Yearly: $19 USD	<0.1%
Indonesia	Daily: $0 USD Monthly: $8 USD Yearly: $101 USD	0.1%
India	Daily: $20 USD Monthly: $596 USD Yearly: $7,144 USD	5%
Iran, Islamic Republic Of	Daily: $0 USD Monthly: $0 USD Yearly: $0 USD	<0.1%
Italy	Daily: $2 USD Monthly: $50 USD Yearly: $598 USD	0.4%
Nigeria	Daily: $0 USD Monthly: $2 USD Yearly: $23 USD	<0.1%
Other	Daily: $0 USD Monthly: $0 USD Yearly: $0 USD	<0.1%
Pakistan	Daily: $0 USD Monthly: $7 USD Yearly: $83 USD	0.1%
Saudi Arabia	Daily: $0 USD Monthly: $10 USD Yearly: $121 USD	0.1%
Singapore	Daily: $0 USD Monthly: $2 USD Yearly: $26 USD	<0.1%
Syrian Arab Republic	Daily: $0 USD Monthly: $0 USD Yearly: $0 USD	<0.1%
Thailand	Daily: $0 USD Monthly: $2 USD Yearly: $21 USD	<0.1%
Turkey	Daily: $0 USD Monthly: $4 USD Yearly: $46 USD	<0.1%
United States	Daily: $356 USD Monthly: $10,843 USD Yearly: $130,026 USD	91.2%

Note: All revenue figures are estimates.

SEO

Backlinks Analysis (SEMrush)

Top Ranking Keywords (US)

Domain Analysis

	Value	Length
Domain:	optimizely.com	14
Domain Name:	optimizely	10
Extension (TLD):	com	3

Expiry Check:

Page Speed Analysis

Average Load Time:	2.92 seconds
Load Time Comparison:	Faster than 25% of sites

Avg. (All Categories)

Performance

Accessibility

Best Practices

SEO

Progressive Web App

0–49 (Fail) 50–89 (Average) 90–100 (Pass)

URL: https://www.optimizely.com/

Updated: 11th May, 2021

2.03 seconds

First Contentful Paint (FCP)

36%

54%

10%

0.01 seconds

First Input Delay (FID)

98%

2%

0%

Simulate loading on desktop

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for optimizely.com. This includes details about optimizing page load times which can result in a better user experience.

Metrics

Cumulative Layout Shift — 0.006
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Opportunities

Eliminate render-blocking resources — Potential savings of 40 ms
Resources, such as JavaScript and style sheets, can block the first paint of the page. Optimizely.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.

URL	Transfer Size (Bytes)	Potential Savings (Ms)
https://www.optimizely.com/assets/styles/original.css?adcfcc03e35bbe039990dd87c26e2d7598504222	79354	240

Show Details

Minify CSS
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Optimizely.com should consider minifying CSS files.

Minify JavaScript
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Optimizely.com should consider minifying JS files.

Remove unused CSS — Potential savings of 93 KiB
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Optimizely.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.

URL	Transfer Size (Bytes)	Potential Savings (Bytes)
https://www.optimizely.com/assets/styles/original.css?adcfcc03e35bbe039990dd87c26e2d7598504222	79354	76350
#onetrust-banner-sdk{-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%} ...	19435	19144

Show Details

Efficiently encode images
Unoptimized images can consume more cellular data than what is necessary.

Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.

Avoid multiple page redirects — Potential savings of 190 ms
Redirects can cause additional delays before the page can begin loading. Optimizely.com should avoid multiple or unnecessary page redirects.

URL	Time Spent (Ms)
http://optimizely.com/	190
https://www.optimizely.com/	0

Show Details

Preload key requests
Key requests can be preloaded by using '<link rel=preload>'. Optimizely.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.

Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.

Remove duplicate modules in JavaScript bundles — Potential savings of 3 KiB
Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.

Source	Transfer Size (Bytes)	Potential Savings (Bytes)
Other	2724

Show Details

Avoid serving legacy JavaScript to modern browsers — Potential savings of 59 KiB
Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.

URL	Potential Savings (Bytes)
https://www.optimizely.com/assets/scripts/vendors-node_modules_sentry_browser_node_modules_sentry_minimal_esm_index_js-node_modules_cor-edd407.js?adcfcc03e35bbe039990dd87c26e2d7598504222	16862
https://js.driftt.com/core/assets/js/14.b0278960.chunk.js	13064
https://d1igp3oop3iho5.cloudfront.net/v2/8yoUTdBkNwpVOLCXeZpKdw/zaius-min.js	10238
https://js.driftt.com/include/1620694500000/82e54amawxu2.js	10092
https://cdn.cookielaw.org/scripttemplates/6.17.0/otBannerSdk.js	6160
https://cdn.segment.com/analytics.js/v1/CB6Y3IeKJlVNK2YHtbfC7BG2x2BBvInk/analytics.min.js	3575
https://js.driftt.com/core/assets/js/1.0af467a5.chunk.js	204
https://www.optimizely.com/assets/scripts/new_redesign.js?adcfcc03e35bbe039990dd87c26e2d7598504222	79
https://js.driftt.com/core/assets/js/28.e0c4d629.chunk.js	77
https://js.driftt.com/core/assets/js/29.b06f0d40.chunk.js	70
https://js.driftt.com/core/assets/js/7.d2b06f0f.chunk.js	67
https://js.driftt.com/core/assets/js/4.83e6fbb0.chunk.js	64
https://www.optimizely.com/assets/scripts/vendors-node_modules_bootstrap_js_dist_tab_js-node_modules_bootstrap_js_dist_tooltip_js.js?adcfcc03e35bbe039990dd87c26e2d7598504222	58
https://js.driftt.com/core/assets/js/19.afca98a9.chunk.js	57
https://js.driftt.com/core/assets/js/18.afae54c8.chunk.js	53

Show Details

Preload Largest Contentful Paint image
It is recommended to preload images used by LCP elements, to improve LCP time.

Diagnostics

Avoid chaining critical requests — 2 chains found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Optimizely.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

User Timing marks and measures — 14 user timings
Make use of the User Timing API to measure an app's real-world performance during key user experiences.

Name	Type	Start Time (Ms)	Duration (Ms)
widget_conductor:init	Measure	2372.8	14.395
widget_core:widget_loaded	Measure	3126.385	202.74
WIDGET_CHAT_FRAME.start	Measure	3289.251	1257.555
widget_core:bootstrap_api	Measure	3637.22	621.83
optimizely:blockBegin	Mark	883.61
start widget_conductor:init	Mark	2372.822
end widget_conductor:init	Mark	2387.206
start widget_core:widget_loaded	Mark	3078.418
start widget_core:widget_loaded	Mark	3126.4
start WIDGET_CHAT_FRAME.start	Mark	3289.26
end widget_core:widget_loaded	Mark	3329.133
start widget_core:bootstrap_api	Mark	3637.233
end widget_core:bootstrap_api	Mark	4259.06
end WIDGET_CHAT_FRAME.start	Mark	4546.82

Show Details

All text remains visible during webfont loads
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.

Keep request counts low and transfer sizes small — 206 requests • 4,167 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.

Resource Type	Requests	Transfer Size (Bytes)
Total	206	4266633
Script	94	1663773
Media	1	1387908
Image	37	913101
Stylesheet	14	113004
Other	53	93878
Font	3	50382
Document	4	44587
Third-party	176	3736120

Show Details

Minimize third-party usage — Third-party code blocked the main thread for 150 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.

Third-Party	Transfer Size (Bytes)	Main-Thread Blocking Time (Ms)
SHOW DETAILS	885380	86.299
SHOW DETAILS	77018	39.019
SHOW DETAILS	115328	21.609
SHOW DETAILS	135736	0
SHOW DETAILS	80645	0
SHOW DETAILS	23832	0
SHOW DETAILS	17991	0
SHOW DETAILS	11074	0
SHOW DETAILS	10164	0
SHOW DETAILS	6906	0
SHOW DETAILS	4452	0
SHOW DETAILS	2761	0
SHOW DETAILS	2272	0
SHOW DETAILS	1419	0
SHOW DETAILS	1244	0
SHOW DETAILS	1236	0
SHOW DETAILS	1000	0
SHOW DETAILS	710	0
SHOW DETAILS	625	0

Show Details

Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.

Element
video poster

Show Details

Avoid large layout shifts — 2 elements found
Below is a list of all DOM elements that contribute to the CLS of the page.

Element	CLS Contribution
1	1.2948691358025
div	0.0059679537693722

Show Details

Uses passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.

Avoids `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.

Avoid long main-thread tasks — 11 long tasks found
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.

URL	Start Time (Ms)	Duration (Ms)
https://cdn.optimizely.com/public/5935064/s/marketing_prod.js	2300	205
https://cdn.optimizely.com/public/5935064/s/marketing_prod.js	1090	185
https://js.driftt.com/core/assets/js/24.51b9fb55.chunk.js	4180	123
https://cdn.segment.com/analytics.js/v1/CB6Y3IeKJlVNK2YHtbfC7BG2x2BBvInk/analytics.min.js	3220	107
https://www.googletagmanager.com/gtm.js?id=GTM-59ZNLHC	1823	97
https://cdn.cookielaw.org/scripttemplates/6.17.0/otBannerSdk.js	1940	95
https://js.driftt.com/core/assets/js/39.00daf76c.chunk.js	5005	90
https://js.driftt.com/core/assets/js/36.9240267e.chunk.js	4303	81
https://js.driftt.com/core/assets/js/28.e0c4d629.chunk.js	4563	66
https://cdn.optimizely.com/public/5935064/s/marketing_prod.js	1275	53
https://www.optimizely.com/assets/scripts/vendors-node_modules_sentry_browser_esm_sdk_js-node_modules_lodash__arrayEach_js-node_modules-d896b1.js?adcfcc03e35bbe039990dd87c26e2d7598504222	2685	50

Show Details

Avoid non-composited animations — 1 animated element found
It is recommended to avoid non-composited animations which are often janky and increase CLS.

Element	Name
Hi, I'm OptiBot 👋Anything I can help you with today?

Show Details

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.

Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Other

Network Requests
Below is a list of network requests that were made during page load.

URL	Protocol	Start Time (Ms)	End Time (Ms)	Transfer Size (Bytes)	Resource Size (Bytes)	Status Code	MIME Type	Resource Type
http://optimizely.com/	http/1.1	0	42.977000004612	417	0	301
https://www.optimizely.com/	h2	43.64299995359	712.0120000327	39794	169754	200	text/html	Document
https://cdn.cookielaw.org/scripttemplates/otSDKStub.js	h2	734.0930000646	760.1179999765	6828	17376	200	application/javascript	Script
https://cdn.optimizely.com/public/5935064/s/marketing_prod.js	h2	734.47400005534	830.8820000384	122535	453921	200	text/javascript	Script
https://www.optimizely.com/assets/fonts/tt_commons_regular-webfont.woff2	h2	734.75800000597	752.32099997811	20137	19296	200	font/woff2	Font
https://www.optimizely.com/assets/fonts/tt_commons_demibold-webfont.woff2	h2	734.99200004153	869.0920000663	20550	19708	200	font/woff2	Font
https://www.optimizely.com/assets/scripts/jquery-3.5.1.min.js?adcfcc03e35bbe039990dd87c26e2d7598504222	h2	738.27099998016	829.11299995612	31949	89508	200	application/javascript	Script
https://www.optimizely.com/assets/styles/original.css?adcfcc03e35bbe039990dd87c26e2d7598504222	h2	738.51900000591	859.51199999545	79354	501863	200	text/css	Stylesheet
https://images.ctfassets.net/zw48pl1isxmc/5mdFozW7GxZw4K0CIeFBYJ/a82248aab71410ef1856bbef16dcd555/optimizely-hero-animation.jpeg	h2	1020.8090000087	1038.5770000285	57472	56980	200	image/jpeg	Image
https://images.ctfassets.net/zw48pl1isxmc/27bm1dFJlV8Eyo546XDjvk/2490d61edc7f75e4588ec4ebf5956460/microsoft-logo.svg	h2	1020.9790000226	1037.547999993	1795	3067	200	image/svg+xml	Image
https://images.ctfassets.net/zw48pl1isxmc/664GE7bTFAcIgSWswTlq7o/43b9f23f4e8575f6d844c671c3f2f095/ibm-logo.svg	h2	1021.1739999941	1050.6939999759	1198	705	200	image/svg+xml	Image
https://images.ctfassets.net/zw48pl1isxmc/32fGQXdrbzieoiWgK1uHf2/6a56a38592e2b1bc161d36a0da81d04f/logo-hp.svg	h2	1021.4599999599	1038.126999978	1162	1161	200	image/svg+xml	Image
https://images.ctfassets.net/zw48pl1isxmc/1xVN1s7BCAEkcQKQOwMgkM/29dc66933259feeb7632a26d47be3110/EBay_logo.svg	h2	1021.6490000021	1040.9369999543	1700	2523	200	image/svg+xml	Image
https://images.ctfassets.net/zw48pl1isxmc/4vu5Uqf2dtUvsSFU0qkEmX/ee44dfad9f7fa65cddf9de0f720a2957/yamaha-logo.svg	h2	1022.1770000644	1050.9940000484	2007	3190	200	image/svg+xml	Image
https://images.ctfassets.net/zw48pl1isxmc/2LN05Xo1jKaW5sWUZKwjgQ/ac696e61178374a445d148e2a46c1b9f/pizzahut-logo.png	h2	1022.3910000641	1048.3600000152	9954	9464	200	image/png	Image
https://images.ctfassets.net/zw48pl1isxmc/72bTmflB8sBSOQJrvisuBi/78bdac81e4537038422f7adb16ae99b8/peloton-logo.svg	h2	1022.5410000421	1042.9419999709	1546	2199	200	image/svg+xml	Image
https://images.ctfassets.net/zw48pl1isxmc/69IRFLmZh9wjDX7RGPmacR/5205bea65d8c2e0a79579fca10bd870d/new-era-logo.svg	h2	1022.7129999548	1043.5180000495	2152	3432	200	image/svg+xml	Image
https://images.ctfassets.net/zw48pl1isxmc/7oeRNAOBuC6PFdSxlDw7MS/18c4a9a1afece7c27ae8dd29af0ed9ec/mazda-logo.png	h2	1022.9299999774	1046.2200000184	58108	57617	200	image/png	Image
https://images.ctfassets.net/zw48pl1isxmc/tVgqGWKOK7bdKnF39RNL5/f4fddc738742293e244a509bb66c9e9e/fitch-ratings-logo.svg	h2	1023.1380000478	1046.9309999608	2947	6766	200	image/svg+xml	Image
https://images.ctfassets.net/zw48pl1isxmc/3XhYyMePdu9rfJau3pjegF/3035e6f3cbb311fc635cdaa80ead59c7/logo-atlassian.svg	h2	1023.3380000573	1044.8340000585	1982	4041	200	image/svg+xml	Image
https://images.ctfassets.net/zw48pl1isxmc/1132QEc2WEmcZ9YSrMDpp5/a938b9cd4cbb21db380fbb7123d2695a/lending-club-logo-svg.svg	h2	1023.4070000006	1044.4170000264	3128	10864	200	image/svg+xml	Image
https://images.ctfassets.net/zw48pl1isxmc/5wcj1kZC5V5gk7anuXODCA/282c7930c13b5870c5951c7f2bd14b68/drivetime-logo-white.svg	h2	1023.5660000471	1047.4130000221	50558	72820	200	image/svg+xml	Image
https://images.ctfassets.net/zw48pl1isxmc/1e0spnougVJWiSMvriGrCm/219d095da031b27f5f2b2bf9835e35bc/blue-apron.png	h2	1023.6759999534	1044.1890000366	4441	3951	200	image/png	Image
https://images.ctfassets.net/zw48pl1isxmc/2HIQ4pT0peqvuglbJZAnvV/39fb01d764d382cd6b6a9d15c039ef47/farfetch-logo-white.svg	h2	1023.8609999651	1048.6919999821	1674	2698	200	image/svg+xml	Image
https://www.optimizely.com/assets/scripts/vendors-node_modules_sentry_webpack-plugin_src_sentry-webpack_module_js-node_modules_jquery_d-88565b.js?adcfcc03e35bbe039990dd87c26e2d7598504222	h2	1023.967999965	1114.9410000071	32325	90507	200	application/javascript	Script
https://www.optimizely.com/assets/scripts/vendors-node_modules_sentry_browser_esm_sdk_js-node_modules_lodash__arrayEach_js-node_modules-d896b1.js?adcfcc03e35bbe039990dd87c26e2d7598504222	h2	1024.0830000257	1049.2480000248	25937	85999	200	application/javascript	Script
https://www.optimizely.com/assets/scripts/vendors-node_modules_lodash_filter_js-node_modules_lodash_forEach_js.js?adcfcc03e35bbe039990dd87c26e2d7598504222	h2	1024.1800000658	1109.7470000386	3772	7982	200	application/javascript	Script
https://www.optimizely.com/assets/scripts/vendors-node_modules_lodash__baseIndexOf_js-node_modules_lodash_isEmpty_js-node_modules_lodas-dcd7c5.js?adcfcc03e35bbe039990dd87c26e2d7598504222	h2	1024.2769999895	1045.8639999852	1942	2332	200	application/javascript	Script
https://www.optimizely.com/assets/scripts/vendors-node_modules_dompurify_dist_purify_js.js?adcfcc03e35bbe039990dd87c26e2d7598504222	h2	1024.4620000012	1072.8159999708	8107	17988	200	application/javascript	Script
https://www.optimizely.com/assets/scripts/vendors-node_modules_lodash_includes_js.js?adcfcc03e35bbe039990dd87c26e2d7598504222	h2	1024.6439999901	1110.2680000477	1194	432	200	application/javascript	Script
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https://munchkin.marketo.net/159/munchkin.js	http/1.1	2542.6189999562	3129.4469999848	5401	11110	200	application/x-javascript	Script
https://epsilon.6sense.com/v3/company/details	h2	2607.8520000447	2696.0569999646	517	443	200	application/json	XHR
https://epsilon.6sense.com/v3/company/details	h2	2552.3550000507	2607.4380000355	281	0	200		Other
https://js.driftt.com/core/assets/js/runtime~main.58853bcb.js	h2	2552.6069999905	2573.3999999939	3222	5402	200	application/javascript	Script
https://js.driftt.com/core/assets/js/39.00daf76c.chunk.js	h2	2553.0440000584	2574.0699999733	12620	40540	200	application/javascript	Script
https://js.driftt.com/core/assets/js/24.51b9fb55.chunk.js	h2	2553.1869999832	2596.9990000594	12783	42623	200	application/javascript	Script
https://js.driftt.com/core/assets/js/19.afca98a9.chunk.js	h2	2553.3120000036	2574.7119999724	22136	71511	200	application/javascript	Script
https://js.driftt.com/core/assets/js/31.66558c5d.chunk.js	h2	2553.4210000187	2575.3320000367	15682	49575	200	application/javascript	Script
https://js.driftt.com/core/assets/js/18.afae54c8.chunk.js	h2	2553.5199999576	2577.2019999567	8646	30205	200	application/javascript	Script
https://js.driftt.com/core/assets/js/20.b1014b02.chunk.js	h2	2553.6640000064	2576.0269999737	10894	40053	200	application/javascript	Script
https://js.driftt.com/core/assets/js/36.9240267e.chunk.js	h2	2553.8579999702	2649.0850000409	18539	53504	200	application/javascript	Script
https://js.driftt.com/core/assets/js/34.e9aa1a63.chunk.js	h2	2554.2520000599	2578.1270000152	10254	24244	200	application/javascript	Script
https://js.driftt.com/core/assets/js/14.b0278960.chunk.js	h2	2554.4419999933	2587.4919999624	21359	61072	200	application/javascript	Script
https://js.driftt.com/core/assets/js/main~493df0b3.62d159f1.chunk.js	h2	2554.8089999938	2605.5160000687	7373	21533	200	application/javascript	Script
https://js.driftt.com/core/assets/js/main~970f9218.7151bac0.chunk.js	h2	2555.0079999957	2646.139999968	17205	65842	200	application/javascript	Script
https://js.driftt.com/core/assets/js/main~89e24786.72015c39.chunk.js	h2	2555.1010000054	2576.6229999717	18235	66801	200	application/javascript	Script
https://js.driftt.com/core/assets/js/main~53ca99a6.0546d2b9.chunk.js	h2	2556.913999957	2577.707999968	10497	30999	200	application/javascript	Script
https://js.driftt.com/core/assets/js/runtime~main.58853bcb.js	h2	2557.7119999798	2579.1100000497	3222	5402	200	application/javascript	Script
https://js.driftt.com/core/assets/js/39.00daf76c.chunk.js	h2	2558.0840000184	2578.6089999601	12620	40540	200	application/javascript	Script
https://js.driftt.com/core/assets/js/24.51b9fb55.chunk.js	h2	2558.7519999826	2606.3410000643	12783	42623	200	application/javascript	Script
https://js.driftt.com/core/assets/js/19.afca98a9.chunk.js	h2	2559.0060000541	2579.550000024	22136	71511	200	application/javascript	Script
https://js.driftt.com/core/assets/js/31.66558c5d.chunk.js	h2	2559.2910000123	2584.6690000035	15682	49575	200	application/javascript	Script
https://js.driftt.com/core/assets/js/18.afae54c8.chunk.js	h2	2559.464000049	2605.9609999647	8646	30205	200	application/javascript	Script
https://js.driftt.com/core/assets/js/20.b1014b02.chunk.js	h2	2559.6819999628	2583.2090000622	10894	40053	200	application/javascript	Script
https://js.driftt.com/core/assets/js/36.9240267e.chunk.js	h2	2560.020999983	2596.3439999614	18539	53504	200	application/javascript	Script
https://js.driftt.com/core/assets/js/34.e9aa1a63.chunk.js	h2	2560.1990000578	2582.8230000334	10254	24244	200	application/javascript	Script
https://js.driftt.com/core/assets/js/14.b0278960.chunk.js	h2	2560.3579999879	2581.1150000663	21359	61072	200	application/javascript	Script
https://js.driftt.com/core/assets/js/main~493df0b3.62d159f1.chunk.js	h2	2561.46300002	2585.0860000355	7373	21533	200	application/javascript	Script
https://js.driftt.com/core/assets/js/main~970f9218.7151bac0.chunk.js	h2	2561.6820000578	2584.111000062	17205	65842	200	application/javascript	Script
https://js.driftt.com/core/assets/js/main~89e24786.72015c39.chunk.js	h2	2562.2120000189	2583.6089999648	18235	66801	200	application/javascript	Script
https://js.driftt.com/core/assets/js/main~53ca99a6.0546d2b9.chunk.js	h2	2562.8349999897	2581.5680000233	10497	30999	200	application/javascript	Script
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https://scripts.demandbase.com/shared/stylesheet_f79029b2cb.v2.css	h2	2709.9589999998	2726.0989999631	4257	27325	200	text/css	Stylesheet
https://js.driftt.com/core/assets/js/37.1524c45f.chunk.js	h2	2929.9289999763	2948.1920000399	3452	6502	200	application/javascript	Script
https://js.driftt.com/core/assets/js/35.cfdb5c47.chunk.js	h2	2930.4169999668	2947.2150000511	35433	109378	200	application/javascript	Script
https://js.driftt.com/core/assets/js/28.e0c4d629.chunk.js	h2	2930.9379999759	2947.8720000479	9705	27552	200	application/javascript	Script
https://js.driftt.com/core/assets/css/32.71167ac0.chunk.css	h2	2931.7479999736	2948.413999984	1387	1515	200	text/css	Stylesheet
https://js.driftt.com/core/assets/js/32.1443b30a.chunk.js	h2	2932.2940000566	2948.6230000621	2758	5251	200	application/javascript	Script
https://px.ads.linkedin.com/collect?v=2&fmt=js&pid=6130&time=1620694311978&url=https%3A%2F%2Fwww.optimizely.com%2F&cookiesTest=true&liSync=true	http/1.1	2936.1339999596	3033.0669999821	541	0	302
https://js.driftt.com/core/assets/js/37.1524c45f.chunk.js	h2	3012.601000024	3031.7280000309	3452	6502	200	application/javascript	Script
https://js.driftt.com/core/assets/js/35.cfdb5c47.chunk.js	h2	3013.0170000484	3030.3790000034	35433	109378	200	application/javascript	Script
https://js.driftt.com/core/assets/js/28.e0c4d629.chunk.js	h2	3013.6110000312	3029.6239999589	9705	27552	200	application/javascript	Script
https://js.driftt.com/core/assets/css/32.71167ac0.chunk.css	h2	3014.5199999679	3032.0239999564	1387	1515	200	text/css	Stylesheet
https://js.driftt.com/core/assets/js/32.1443b30a.chunk.js	h2	3014.9949999759	3032.450000057	2758	5251	200	application/javascript	Script
https://p.adsymptotic.com/d/px/?_pid=16218&_psign=0aa5badf92527f7732e22463d6fa4dbc&coopa=0&gdpr=0&gdpr_consent=&_puuid=3f65ef5f-d57a-4c0d-8d02-f2bfb66feac0	http/1.1	3033.2430000417	3097.4740000675	696	0	302
https://js.driftt.com/core/assets/js/0.45eb4005.chunk.js	h2	3086.3019999815	3101.5330000082	6753	17305	200	application/javascript	Script
https://js.driftt.com/core/assets/css/33.e776e5b0.chunk.css	h2	3086.8400000036	3104.4489999767	1727	6164	200	text/css	Stylesheet
https://js.driftt.com/core/assets/js/33.94f6fafc.chunk.js	h2	3087.3300000094	3104.084999999	1999	2431	200	application/javascript	Script
https://p.adsymptotic.com/d/px/?_pid=16218&_psign=0aa5badf92527f7732e22463d6fa4dbc&coopa=0&gdpr=0&gdpr_consent=&_puuid=3f65ef5f-d57a-4c0d-8d02-f2bfb66feac0&_expected_cookie=054c33cd2c785e9269822943a6b10661	h2	3097.7059999714	3175.2730000298	548	43	200	image/gif	Image
https://logx.optimizely.com/v1/events	http/1.1	3114.7640000563	3193.8249999657	363	0	204	text/plain	XHR
https://js.driftt.com/core/assets/js/0.45eb4005.chunk.js	h2	3135.2079999633	3151.2240000302	6753	17305	200	application/javascript	Script
https://js.driftt.com/core/assets/js/1.0af467a5.chunk.js	h2	3135.6780000497	3153.9600000251	70462	69557	200	application/javascript	Script
https://js.driftt.com/core/assets/js/29.b06f0d40.chunk.js	h2	3136.4629999734	3152.7019999921	12587	42358	200	application/javascript	Script
https://js.driftt.com/core/assets/css/2.939f0edf.chunk.css	h2	3137.1029999573	3153.2169999555	1374	1727	200	text/css	Stylesheet
https://js.driftt.com/core/assets/js/2.4cd53141.chunk.js	h2	3137.7540000249	3154.4279999798	11756	33478	200	application/javascript	Script
https://js.driftt.com/core/assets/css/27.02e62d23.chunk.css	h2	3138.3500000229	3153.5500000464	2548	8238	200	text/css	Stylesheet
https://js.driftt.com/core/assets/js/27.ac140a9c.chunk.js	h2	3139.0880000545	3158.2629999612	19105	65103	200	application/javascript	Script
https://match.prod.bidr.io/cookie-sync/demandbase?_bee_ppp=1	http/1.1	3149.2480000015	3290.7380000688	610	0	303
https://js.driftt.com/core/assets/js/1.0af467a5.chunk.js	h2	3159.348999965	3176.6569999745	70462	69557	200	application/javascript	Script
https://js.driftt.com/core/assets/css/7.07aa08a5.chunk.css	h2	3160.0130000152	3176.0270000668	2729	7555	200	text/css	Stylesheet
https://js.driftt.com/core/assets/js/7.d2b06f0f.chunk.js	h2	3160.595000023	3177.2379999747	13929	38443	200	application/javascript	Script
https://js.driftt.com/core/assets/js/4.83e6fbb0.chunk.js	h2	3161.1660000635	3179.2320000241	14959	51122	200	application/javascript	Script
https://js.driftt.com/core/assets/css/2.939f0edf.chunk.css	h2	3161.8520000484	3178.1699999701	1374	1727	200	text/css	Stylesheet
https://js.driftt.com/core/assets/js/2.4cd53141.chunk.js	h2	3162.5050000148	3177.6949999621	11756	33478	200	application/javascript	Script
https://js.driftt.com/core/assets/css/8.be5de6bd.chunk.css	h2	3163.0219999934	3181.1039999593	3129	11670	200	text/css	Stylesheet
https://js.driftt.com/core/assets/js/8.e88f9167.chunk.js	h2	3163.5670000687	3180.519000045	6579	16546	200	application/javascript	Script
https://js.driftt.com/core/assets/css/6.f255bf33.chunk.css	h2	3164.1920000548	3178.6139999749	2173	5810	200	text/css	Stylesheet
https://js.driftt.com/core/assets/js/6.d3be9570.chunk.js	h2	3164.7380000213	3182.6839999994	6072	14134	200	application/javascript	Script
https://js.driftt.com/core/assets/css/3.0ea1fc6e.chunk.css	h2	3165.2549999999	3181.8879999919	6596	34489	200	text/css	Stylesheet
https://js.driftt.com/core/assets/js/3.630f5bec.chunk.js	h2	3165.7290000003	3184.888000018	20325	66364	200	application/javascript	Script
https://js.driftt.com/core/assets/js/5.aa6aede7.chunk.js	h2	3166.3610000396	3181.4610000001	7545	17486	200	application/javascript	Script
https://js.driftt.com/core/assets/css/25.0f3076d4.chunk.css	h2	3166.8030000292	3185.409000027	3590	16073	200	text/css	Stylesheet
https://js.driftt.com/core/assets/js/25.1eac91ab.chunk.js	h2	3167.5100000575	3184.3029999873	7815	21911	200	application/javascript	Script
https://361-ger-922.mktoresp.com/webevents/visitWebPage?_mchNc=1620694312652&_mchCn=&_mchId=361-GER-922&_mchTk=_mch-optimizely.com-1620694312650-15788&_mchHo=www.optimizely.com&_mchPo=&_mchRu=%2F&_mchPc=https%3A&_mchVr=159&_mchEcid=&_mchHa=&_mchRe=&_mchQp=	http/1.1	3205.5320000509	3807.621999993	311	2	200	text/plain	XHR
https://segments.company-target.com/log?vendor=choca&user_id=AAJAyE7BM6oAAC2UdF1xUA	http/1.1	3291.0189999966	3350.5659999792	409	26	200	image/gif	Image
https://metrics.api.drift.com/monitoring/metrics/widget/init/v2	h2	3334.1779999901	3392.862000037	673	0	200	text/plain	Other
https://fonts.googleapis.com/css?family=Open%20Sans\|Open%20Sans:bold&display=swap	h2	3329.6339999652	3344.4929999532	1379	4506	200	text/css	Stylesheet
https://metrics.api.drift.com/monitoring/metrics/widget/init/v2	h2	3393.4369999915	3451.5189999947	692	25	200	application/json	XHR
https://embeds.driftcdn.com/embeds/82e54amawxu2.json	h2	3363.4099999908	3494.2230000161	13982	91855	200	application/json	XHR
https://bootstrap.api.drift.com/widget_bootstrap	h2	3638.7749999994	4253.1129999552	2514	6004	200	application/json	XHR
https://targeting.api.drift.com/hours/availability/combined/82e54amawxu2	h2	4317.3990000505	4375.046000001	685	74	200	application/json	XHR
https://targeting.api.drift.com/hours/availability/combined/82e54amawxu2	h2	4299.6580000035	4316.8669999577	627	0	200	text/plain	Other
https://event.api.drift.com/track	h2	4345.4040000215	4402.7090000454	618	0	200	text/plain	Other
https://event.api.drift.com/track	h2	4403.2100000186	4482.2789999889	1163	574	200	application/json	XHR
https://js.driftt.com/core/assets/js/44.a62fd4b8.chunk.js	h2	4506.7569999956	4522.6290000137	6757	17406	200	application/javascript	Script
https://targeting.api.drift.com/targeting/evaluate_with_log	h2	4514.0799999936	4535.2959999582	618	0	200	text/plain	Other
https://targeting.api.drift.com/targeting/evaluate_with_log	h2	4535.8669999987	4553.385999985	1048	1179	200	application/json	XHR
https://flow.api.drift.com/flows/render_initial	h2	4563.674999983	4648.218999966	673	0	200	text/plain	Other
https://flow.api.drift.com/flows/render_initial	h2	4648.7249999773	4750.4930000287	2755	3875	200	application/json	XHR
https://targeting.api.drift.com/impressions/widget	h2	4770.0490000425	4785.5579999741	618	0	200	text/plain	Other
https://targeting.api.drift.com/impressions/widget	h2	4786.0349999974	4809.2429999961	522	0	204	text/plain	XHR
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https://www.google-analytics.com/collect?v=1&_v=j90&aip=1&a=696659141&t=event&ni=1&_s=3&dl=https%3A%2F%2Fwww.optimizely.com%2F&ul=en-us&de=UTF-8&dt=Unlock%20Digital%20Potential&sd=24-bit&sr=800x600&vp=1350x940&je=0&ec=Drift%20Widget&ea=Playbook%20Fired&el=Playbook%20ID%3A%202144878&_u=aHDAAEABAAAAAG~&jid=&gjid=&cid=1347302423.1620694311&tid=UA-13208639-1&_gid=461301387.1620694311&cg1=Homepage&cg2=undefined&cg3=&cg4=&cd6=(Non-Company%20Visitor)&cd7=(Non-Company%20Visitor)&cd2=(Non-Company%20Visitor)&cd3=(Non-Company%20Visitor)&cd4=(Non-Company%20Visitor)&cd5=(Non-Company%20Visitor)&cd8=(Non-Company%20Visitor)&cd9=(Non-Company%20Visitor)&cd16=(Non-Company%20Visitor)&cd17=(Non-Company%20Visitor)&z=17064374	h2	4781.7580000265	4784.9260000512	602	35	200	image/gif	Image
https://metrics.api.drift.com/monitoring/metrics/event2/bulk	h2	5335.0670000073	5356.3840000425	673	0	200	text/plain	Other
https://metrics.api.drift.com/monitoring/metrics/event2/bulk	h2	5357.0469999686	5463.1219999865	692	25	200	application/json	XHR

Show Details

Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.

Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.

Tasks
Below is a list of the top-level main thread tasks that executed during page load.

Start Time (Ms)	End Time (Ms)
748.354	14.709
768.807	12.235
786.627	5.092
867.818	17.086
890.46	184.603
1078.041	15.885
1140.759	6.646
1155.465	28.316
1183.993	105.497
1291.027	20.11
1315.368	12.189
1333.192	6.56
1345.549	11.711
1357.679	9.66
1370.034	19.631
1396.29	205.304
1602.3	12.265
1615.891	12.43
1647.76	20.037
1669.712	35.679
1705.406	15.154
1720.584	8.212
1730.81	6.754
1742.21	9.336
1751.571	13.356
1779.687	6.822
1786.915	25.384
1812.634	11.348
1835.62	96.721
1951.615	6.401
1958.676	8.311
1967.02	12.808
1979.883	15.689
1997.24	29.414
2027.6	5.642
2037.191	41.823
2080.557	15.225
2096.246	5.919
2102.183	5.338
2118.831	107.199
2232.971	94.613
2333.885	28.651
2364.994	14.29
2379.314	38.984
2418.823	5.607
2424.98	14.506
2439.518	13.132
2459.885	19.658
2484.976	10.299
2496.54	29.469
2526.525	9.339
2536.316	9.366
2546.334	6.618
2563.677	6.903
2602.725	72.256
2687.685	18.131
2728.33	31.665
2773.429	12.708
2787.084	49.834
2841.035	123.027
2967.855	80.981
3096.019	26.838
3129.072	11.451
3144.949	30.208
3185.382	18.375
3203.951	32.428
3272.176	14.701
3302.647	19.179
3340.866	24.551
3388.348	6.15
3527.282	21.963
3552.156	17.362
3573.991	11.593
3614.378	11.948
3626.348	6.875
3657.124	12.325
4284.741	44.926
4378.594	9.797
4413.014	90.142
4530.063	7.904
4545.602	6.438
4555.162	24.951
4580.131	5.4
4585.723	8.917
4782.081	18.943
4829.635	9.269
4854.801	6.748
4865.087	13.661
4882.453	66.362

Show Details

Diagnostics
Below is a collection of useful page vitals.
View Data

Metrics
Below is a collection of metrics.
View Data

Metrics

First Contentful Paint — 1.1 s
The time taken for the first image or text on the page to be rendered.

Speed Index — 2.1 s
The time taken for the page contents to be visibly populated.

Largest Contentful Paint — 1.6 s
The timing of the largest text or image that is painted.

Other

First CPU Idle — 4.1 s
The time taken for the page's main thread to be quiet enough to handle input.

Max Potential First Input Delay — 210 ms
Users could experience a delay when interacting with the page.

First Meaningful Paint — 1.1 s
The time taken for the primary content of the page to be rendered.

Estimated Input Latency — 60 ms
The time taken for the page to respond to user input (during the busiest 5 second window of page load). Users are likely to perceive optimizely.com as laggy when the latency is higher than 0.05 seconds.

Opportunities

Properly size images — Potential savings of 62 KiB
Images can slow down the page's load time. Optimizely.com should consider serving more appropriate-sized images.

URL	Resource Size (Bytes)	Potential Savings (Bytes)
https://images.ctfassets.net/zw48pl1isxmc/7oeRNAOBuC6PFdSxlDw7MS/18c4a9a1afece7c27ae8dd29af0ed9ec/mazda-logo.png	57617	57546
https://images.ctfassets.net/zw48pl1isxmc/2LN05Xo1jKaW5sWUZKwjgQ/ac696e61178374a445d148e2a46c1b9f/pizzahut-logo.png	9464	6313

Show Details

Defer offscreen images — Potential savings of 137 KiB
Time to Interactive can be slowed down by resources on the page. Optimizely.com should consider lazy-loading offscreen and hidden images.

URL	Resource Size (Bytes)	Potential Savings (Bytes)
https://images.ctfassets.net/zw48pl1isxmc/5mdFozW7GxZw4K0CIeFBYJ/a82248aab71410ef1856bbef16dcd555/optimizely-hero-animation.jpeg	56980	56980
https://images.ctfassets.net/zw48pl1isxmc/6jYJnJDY7vtHV65WlWTgCy/7e761bf09208affa25603e7c9b121922/promo-rb-gartner.png	41474	41474
https://images.ctfassets.net/zw48pl1isxmc/DiiQzfWRSxUPv4Nt3QpBY/fff1044f744e408b0de1bd2c953e4d21/Big_Book_New_Web_promo_promocards_1040X776.png	33039	33039
https://images.ctfassets.net/zw48pl1isxmc/5T3fZcZsAAjjue711sbQgC/c3e5f40bbc3963799c1ad70b3605972e/Product_Experimentation_Playbook_new_Promo_Card_1040x776.png	8804	8804

Show Details

Remove unused JavaScript — Potential savings of 293 KiB
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.

URL	Transfer Size (Bytes)	Potential Savings (Bytes)
https://js.driftt.com/core/assets/js/1.0af467a5.chunk.js	70462	47041
https://cdn.cookielaw.org/scripttemplates/6.17.0/otBannerSdk.js	86913	38836
https://cdn.optimizely.com/public/5935064/s/marketing_prod.js	122535	31626
https://js.driftt.com/include/1620694500000/82e54amawxu2.js	62391	30590
https://tag.demandbase.com/shared/forms_f79029b2cb.min.js	58574	30423
https://www.optimizely.com/assets/scripts/vendors-node_modules_sentry_browser_node_modules_sentry_minimal_esm_index_js-node_modules_cor-edd407.js?adcfcc03e35bbe039990dd87c26e2d7598504222	46162	29487
https://cdn.segment.com/analytics.js/v1/CB6Y3IeKJlVNK2YHtbfC7BG2x2BBvInk/analytics.min.js	76433	25145
https://www.googletagmanager.com/gtag/js?id=G-C7SLJ6HMJ5&l=dataLayer&cx=c	57916	24725
https://www.optimizely.com/assets/scripts/jquery-3.5.1.min.js?adcfcc03e35bbe039990dd87c26e2d7598504222	31949	20923
https://d1igp3oop3iho5.cloudfront.net/v2/8yoUTdBkNwpVOLCXeZpKdw/zaius-min.js	36638	20736

Show Details

Serve images in next-gen formats — Potential savings of 527 KiB
Image formats like PNG and JPEG have poor compression when compared to other next-gen formats, such as JPEG 200, JPEG XR and WebP.

URL	Resource Size (Bytes)	Potential Savings (Bytes)
https://images.ctfassets.net/zw48pl1isxmc/5R9IMn1OwAdm9qGqTmhEbU/984f2e767dccf48a8d6cb3d0d3e1daf4/new_www-23.png	340041	279781
https://images.ctfassets.net/zw48pl1isxmc/1zZO4c4Cz7x19OBZghgI9n/81dcd32bb70bb89de252ef75e844b628/rb-vertical-folders.png	167409	127479
https://images.ctfassets.net/zw48pl1isxmc/7uFvn5pPtECTUWV5jBTjSS/50976f449e063d823ff8ebe18a06567a/Demo_revamp_288X153_Light.png	109375	93339
https://images.ctfassets.net/zw48pl1isxmc/6jYJnJDY7vtHV65WlWTgCy/7e761bf09208affa25603e7c9b121922/promo-rb-gartner.png	41474	26546
https://images.ctfassets.net/zw48pl1isxmc/7oeRNAOBuC6PFdSxlDw7MS/18c4a9a1afece7c27ae8dd29af0ed9ec/mazda-logo.png	57617	12373

Show Details

Enable text compression — Potential savings of 49 KiB
Text-based resources should be served with compression, such as gzip, deflate or brotli.

URL	Transfer Size (Bytes)	Potential Savings (Bytes)
https://js.driftt.com/core/assets/js/1.0af467a5.chunk.js	69557	50151

Show Details

Diagnostics

Reduce JavaScript execution time — 1.8 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.

URL	Total CPU Time (Ms)	Script Evaluation (Ms)	Script Parse (Ms)
https://www.optimizely.com/assets/scripts/vendors-node_modules_sentry_browser_esm_sdk_js-node_modules_lodash__arrayEach_js-node_modules-d896b1.js?adcfcc03e35bbe039990dd87c26e2d7598504222	418.126	389.074	8.281
Unattributable	324.643	8.431	0.203
https://cdn.optimizely.com/public/5935064/s/marketing_prod.js	297.005	242.034	14.963
https://www.optimizely.com/	278.532	14.423	6.846
https://js.driftt.com/core/assets/js/39.00daf76c.chunk.js	241.124	190.292	2.229
https://js.driftt.com/core/assets/js/24.51b9fb55.chunk.js	186.984	102.292	2.141
https://js.driftt.com/core/assets/js/main~53ca99a6.0546d2b9.chunk.js	175.589	171.744	1.41
https://www.googletagmanager.com/gtm.js?id=GTM-59ZNLHC	158.648	146.989	7.332
https://js.driftt.com/core?embedId=82e54amawxu2&forceShow=false&skipCampaigns=false&sessionId=d740a49a-9765-471b-a14d-2ddbc8210c78&sessionStarted=1620694311&campaignRefreshToken=c0cf2d40-c04f-43cc-a522-4d3f7141ba1e&hideController=false&pageLoadStartTime=1620694310160&mode=CHAT	114.376	3.051	1.371
https://cdn.cookielaw.org/scripttemplates/6.17.0/otBannerSdk.js	113.905	71.17	10.827
https://cdn.segment.com/analytics.js/v1/CB6Y3IeKJlVNK2YHtbfC7BG2x2BBvInk/analytics.min.js	107.417	89.869	13.285
https://js.driftt.com/core/assets/js/28.e0c4d629.chunk.js	97.904	89.378	3.807
https://www.optimizely.com/assets/scripts/new_redesign.js?adcfcc03e35bbe039990dd87c26e2d7598504222	86.888	74.062	1.084
https://tag.demandbase.com/shared/forms_f79029b2cb.min.js	72.256	43.859	3.907
https://www.optimizely.com/assets/scripts/original.js?adcfcc03e35bbe039990dd87c26e2d7598504222	58.467	56.728	1.219
https://js.driftt.com/core/assets/js/35.cfdb5c47.chunk.js	56.756	50.223	4.482

Show Details

Minimize main-thread work — 3.3 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.

Category	Time Spent (Ms)
Script Evaluation	2080.067
Other	462.52299999999
Style & Layout	211.884
Script Parsing & Compilation	195.216
Garbage Collection	139.076
Parse HTML & CSS	130.019
Rendering	108.06

Show Details

Metrics

Time to Interactive — 4.6 s
The time taken for the page to become fully interactive.

Total Blocking Time — 520 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).

Opportunities

Reduce initial server response time — Root document took 670 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.

URL	Time Spent (Ms)
https://www.optimizely.com/	669.366

Show Details

Diagnostics

Avoid enormous network payloads — Total size was 4,167 KiB
Large network payloads can cost users money and are linked to long load times.

URL	Transfer Size (Bytes)
https://videos.ctfassets.net/zw48pl1isxmc/1vrUViu9C8RQHda5zW0Rx1/079ca35dc986a666256339a5511a1559/optimizely-hero-animation.mp4	1387908
https://images.ctfassets.net/zw48pl1isxmc/5R9IMn1OwAdm9qGqTmhEbU/984f2e767dccf48a8d6cb3d0d3e1daf4/new_www-23.png	340533
https://images.ctfassets.net/zw48pl1isxmc/1zZO4c4Cz7x19OBZghgI9n/81dcd32bb70bb89de252ef75e844b628/rb-vertical-folders.png	167901
https://cdn.optimizely.com/public/5935064/s/marketing_prod.js	122535
https://images.ctfassets.net/zw48pl1isxmc/7uFvn5pPtECTUWV5jBTjSS/50976f449e063d823ff8ebe18a06567a/Demo_revamp_288X153_Light.png	109867
https://cdn.cookielaw.org/scripttemplates/6.17.0/otBannerSdk.js	86913
https://www.optimizely.com/assets/styles/original.css?adcfcc03e35bbe039990dd87c26e2d7598504222	79354
https://cdn.segment.com/analytics.js/v1/CB6Y3IeKJlVNK2YHtbfC7BG2x2BBvInk/analytics.min.js	76433
https://js.driftt.com/core/assets/js/1.0af467a5.chunk.js	70462
https://js.driftt.com/core/assets/js/1.0af467a5.chunk.js	70462

Show Details

Serve static assets with an efficient cache policy — 41 resources found
Optimizely.com can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.

URL	Cache TTL (Ms)	Transfer Size (Bytes)
https://tag.demandbase.com/shared/forms_f79029b2cb.min.js	0	58574
https://d1igp3oop3iho5.cloudfront.net/v2/8yoUTdBkNwpVOLCXeZpKdw/zaius-min.js	0	36638
https://j.6sc.co/6si.min.js	0	6775
https://scripts.demandbase.com/shared/stylesheet_f79029b2cb.v2.css	0	4257
https://munchkin.marketo.net/munchkin.js	0	1194
https://geolocation.onetrust.com/cookieconsentpub/v1/geo/location	0	570
https://p.adsymptotic.com/d/px/?_pid=16218&_psign=0aa5badf92527f7732e22463d6fa4dbc&coopa=0&gdpr=0&gdpr_consent=&_puuid=3f65ef5f-d57a-4c0d-8d02-f2bfb66feac0&_expected_cookie=054c33cd2c785e9269822943a6b10661	0	548
https://segments.company-target.com/log?vendor=choca&user_id=AAJAyE7BM6oAAC2UdF1xUA	0	409
https://segments.company-target.com/validateCookie?vendor=liveramp&user_id=Xc1297BneygsNsItXiuWqEn3Hl5-AqK-f2A-8EvKQJaeVE4oc&verifyHash=ac81acd0373a47accb98835965f6115e2ac1d328	0	409
https://cdn.segment.com/analytics.js/v1/CB6Y3IeKJlVNK2YHtbfC7BG2x2BBvInk/analytics.min.js	120000	76433
https://cdn.optimizely.com/public/5935064/s/marketing_prod.js	600000	122535
https://tag.demandbase.com/q8GATaKQ.min.js	3600000	16867
https://www.google-analytics.com/analytics.js	7200000	20199
https://cdn.cookielaw.org/scripttemplates/otSDKStub.js	14400000	6828
https://s.usea01.idio.episerver.net/ia.js	14400000	1732
https://a.usea01.idio.episerver.net/ia.gif?r=&s=e529b8f8-c1f5-49f2-8dd2-142254491fd0&x%5Bidio_visitor_id%5D%5B0%5D=fef80e74-20c4-48e1-a798-94079a60e750&c=e6d6c7dee275454ebf80e03c713eaf15&d=505&a=consume&u=https%3A%2F%2Fwww.optimizely.com%2F&l=1620694311383&z=0.9105808159163531	14400000	540
https://snap.licdn.com/li.lms-analytics/insight.min.js	26176000	2169
https://cdn3.optimizely.com/js/geo2.js	72234000	703
https://www.optimizely.com/assets/styles/original.css?adcfcc03e35bbe039990dd87c26e2d7598504222	604800000	79354
https://www.optimizely.com/assets/scripts/vendors-node_modules_sentry_browser_node_modules_sentry_minimal_esm_index_js-node_modules_cor-edd407.js?adcfcc03e35bbe039990dd87c26e2d7598504222	604800000	46162
https://www.optimizely.com/assets/scripts/vendors-node_modules_sentry_webpack-plugin_src_sentry-webpack_module_js-node_modules_jquery_d-88565b.js?adcfcc03e35bbe039990dd87c26e2d7598504222	604800000	32325
https://www.optimizely.com/assets/scripts/jquery-3.5.1.min.js?adcfcc03e35bbe039990dd87c26e2d7598504222	604800000	31949
https://www.optimizely.com/assets/scripts/vendors-node_modules_sentry_browser_esm_sdk_js-node_modules_lodash__arrayEach_js-node_modules-d896b1.js?adcfcc03e35bbe039990dd87c26e2d7598504222	604800000	25937
https://www.optimizely.com/assets/scripts/vendors-node_modules_bootstrap_js_dist_modal_js-node_modules_bowser_es5_js-node_modules_lodas-a29ede.js?adcfcc03e35bbe039990dd87c26e2d7598504222	604800000	21431
https://www.optimizely.com/assets/fonts/tt_commons_demibold-webfont.woff2	604800000	20550
https://www.optimizely.com/assets/fonts/tt_commons_regular-webfont.woff2	604800000	20137
https://www.optimizely.com/assets/scripts/new_redesign.js?adcfcc03e35bbe039990dd87c26e2d7598504222	604800000	17059
https://www.optimizely.com/assets/scripts/original.js?adcfcc03e35bbe039990dd87c26e2d7598504222	604800000	13322
https://www.optimizely.com/assets/scripts/vendors-node_modules_bootstrap_js_dist_tab_js-node_modules_bootstrap_js_dist_tooltip_js.js?adcfcc03e35bbe039990dd87c26e2d7598504222	604800000	13156
https://www.optimizely.com/assets/scripts/vendors-node_modules_bootstrap_js_dist_button_js-node_modules_bootstrap_js_dist_carousel_js-n-ad39dc.js?adcfcc03e35bbe039990dd87c26e2d7598504222	604800000	9286
https://www.optimizely.com/assets/scripts/vendors-node_modules_dompurify_dist_purify_js.js?adcfcc03e35bbe039990dd87c26e2d7598504222	604800000	8107
https://www.optimizely.com/assets/scripts/client_scripts_dom_global_addMutationObserver_js-client_scripts_forms_validation_workEmail_js-14e8d3.js?adcfcc03e35bbe039990dd87c26e2d7598504222	604800000	4487
https://www.optimizely.com/assets/scripts/vendors-node_modules_lodash_filter_js-node_modules_lodash_forEach_js.js?adcfcc03e35bbe039990dd87c26e2d7598504222	604800000	3772
https://www.optimizely.com/assets/scripts/vendors-node_modules_lodash_kebabCase_js.js?adcfcc03e35bbe039990dd87c26e2d7598504222	604800000	2667
https://www.optimizely.com/assets/scripts/vendors-node_modules_bootstrap_js_dist_util_js.js?adcfcc03e35bbe039990dd87c26e2d7598504222	604800000	2212
https://www.optimizely.com/assets/scripts/vendors-node_modules_lodash__baseIndexOf_js-node_modules_lodash_isEmpty_js-node_modules_lodas-dcd7c5.js?adcfcc03e35bbe039990dd87c26e2d7598504222	604800000	1942
https://www.optimizely.com/assets/scripts/vendors-node_modules_sentry_browser_node_modules_sentry_minimal_esm_index_js-_83b10.js?adcfcc03e35bbe039990dd87c26e2d7598504222	604800000	1512
https://www.optimizely.com/assets/scripts/client_oldscripts_lib_logger_js.js?adcfcc03e35bbe039990dd87c26e2d7598504222	604800000	1400
https://www.optimizely.com/assets/scripts/vendors-node_modules_lodash_includes_js.js?adcfcc03e35bbe039990dd87c26e2d7598504222	604800000	1194
https://cdn.cookielaw.org/scripttemplates/6.17.0/otBannerSdk.js	691200000	86913
https://videos.ctfassets.net/zw48pl1isxmc/1vrUViu9C8RQHda5zW0Rx1/079ca35dc986a666256339a5511a1559/optimizely-hero-animation.mp4	2592000000	1387908

Show Details

Avoid an excessive DOM size — 1,797 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.

Statistic	Element	Value
Total DOM Elements		1797
Maximum DOM Depth	use	17
Maximum Child Elements	Country AfghanistanÅland IslandsAlbaniaAlgeriaAmerican Sam…	251

Show Details

Some third-party resources can be lazy loaded with a facade — 1 facade alternative available
Consider replacing third-party embeds with a facade until they are required (use lazy loading).

Product	Transfer Size (Bytes)	Main-Thread Blocking Time (Ms)
Drift Live Chat (Marketing)	885380	86.299

Show Details

Image elements do not have explicit `width` and `height`
Reduce layout shifts and improve CLS by setting explicit width and height properties on image elements.

URL	Failing Elements
https://images.ctfassets.net/zw48pl1isxmc/5wcj1kZC5V5gk7anuXODCA/282c7930c13b5870c5951c7f2bd14b68/drivetime-logo-white.svg	icon
https://images.ctfassets.net/zw48pl1isxmc/7oeRNAOBuC6PFdSxlDw7MS/18c4a9a1afece7c27ae8dd29af0ed9ec/mazda-logo.png	Mazda logo
https://images.ctfassets.net/zw48pl1isxmc/1132QEc2WEmcZ9YSrMDpp5/a938b9cd4cbb21db380fbb7123d2695a/lending-club-logo-svg.svg	Lending Club logo
https://images.ctfassets.net/zw48pl1isxmc/2LN05Xo1jKaW5sWUZKwjgQ/ac696e61178374a445d148e2a46c1b9f/pizzahut-logo.png	Pizza Hut logo
https://images.ctfassets.net/zw48pl1isxmc/tVgqGWKOK7bdKnF39RNL5/f4fddc738742293e244a509bb66c9e9e/fitch-ratings-logo.svg	Fitch Ratings logo
https://images.ctfassets.net/zw48pl1isxmc/3XhYyMePdu9rfJau3pjegF/3035e6f3cbb311fc635cdaa80ead59c7/logo-atlassian.svg	Atlassian logo
https://images.ctfassets.net/zw48pl1isxmc/1e0spnougVJWiSMvriGrCm/219d095da031b27f5f2b2bf9835e35bc/blue-apron.png	icon
https://images.ctfassets.net/zw48pl1isxmc/69IRFLmZh9wjDX7RGPmacR/5205bea65d8c2e0a79579fca10bd870d/new-era-logo.svg	New Era logo
https://images.ctfassets.net/zw48pl1isxmc/4vu5Uqf2dtUvsSFU0qkEmX/ee44dfad9f7fa65cddf9de0f720a2957/yamaha-logo.svg	Yamaha logo
https://images.ctfassets.net/zw48pl1isxmc/27bm1dFJlV8Eyo546XDjvk/2490d61edc7f75e4588ec4ebf5956460/microsoft-logo.svg	Microsoft logo
https://images.ctfassets.net/zw48pl1isxmc/2HIQ4pT0peqvuglbJZAnvV/39fb01d764d382cd6b6a9d15c039ef47/farfetch-logo-white.svg	icon
https://images.ctfassets.net/zw48pl1isxmc/1xVN1s7BCAEkcQKQOwMgkM/29dc66933259feeb7632a26d47be3110/EBay_logo.svg	Ebay logo
https://images.ctfassets.net/zw48pl1isxmc/72bTmflB8sBSOQJrvisuBi/78bdac81e4537038422f7adb16ae99b8/peloton-logo.svg	Peloton logo
https://images.ctfassets.net/zw48pl1isxmc/32fGQXdrbzieoiWgK1uHf2/6a56a38592e2b1bc161d36a0da81d04f/logo-hp.svg	HP logo
https://images.ctfassets.net/zw48pl1isxmc/664GE7bTFAcIgSWswTlq7o/43b9f23f4e8575f6d844c671c3f2f095/ibm-logo.svg	IBM logo

Show Details

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of optimizely.com. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.

The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.

`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.

No element has a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.

ARIA

`[aria-*]` attributes match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.

`button`, `link`, and `menuitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.

`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.

`[aria-hidden="true"]` elements do not contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.

ARIA input fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.

ARIA `meter` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.

ARIA `progressbar` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.

`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.

Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.

`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.

`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.

ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.

ARIA `tooltip` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.

ARIA `treeitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.

`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.

`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.

ARIA IDs are unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.

Names and labels

Buttons have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.

No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.

`<frame>` or `<iframe>` elements have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.

Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.

`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.

Form elements have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.

Links have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.

`<object>` elements have `[alt]` text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Contrast

Background and foreground colors have a sufficient contrast ratio
Many (if not most) users find low-contrast text difficult or impossible to read.

Tables and lists

Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.

Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.

Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.

`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Internationalization and localization

`<html>` element has a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.

`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.

`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.

`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Optimizely.com may provide assistance to deaf or hearing-impaired users with captions on videos.

Tables and lists

`<dl>`'s do not contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.

Failing Elements
Websites Mobile Apps TV Apps IoT/Conversational Apps
Performance Program Management Personalization Open Platform Data and Anal…
Marketing Product Engineering Data
Media Travel Retail High Tech Financial Services
Library Optimization Glossary Knowledge Base Academy Dev Docs Blog
Webinars Events Opticon Community
Sample Size Calculator Maturity Model

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List items (`<li>`) are not contained within `<ul>` or `<ol>` parent elements.
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.

Failing Elements
Products Products Digital Experience Platform Create and optimize digital ex…
Solutions Teams Marketing Product Engineering Data Industries Media T…
Customers
Partners
Plans
Resources Learn Library Optimization Glossary Knowledge Base Academy Dev…
Log In
Get Started

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Navigation

Heading elements are not in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.

Failing Elements
Inspire innovation
The Gartner Magic Quadrant for Digital Experience Platforms

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Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.

Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.

Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.

The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.

User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.

Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.

Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.

Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.

Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.

HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that optimizely.com should incorporate. This includes practices such as protecting pages with HTTPS.

Passing (15)
Failing (3)

Audits

Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.

Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.

Avoids front-end JavaScript libraries with known security vulnerabilities
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.

Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.

Displays images with correct aspect ratio
Ensure that image display dimensions match their natural aspect ratio.

Serves images with appropriate resolution
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.

Fonts with `font-display: optional` are preloaded
It is recommended that optional fonts are preloaded.

Audits

Page has the HTML doctype
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.

Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Avoids `unload` event listeners
The 'unload' event does not fire reliably, causing issues with browser optimizations such as the Back-Forward Cache. It is recommended that 'pagehide' or 'visibilitychange' events are used instead.

Avoids Application Cache
Application cache is deprecated and is no longer recommended.

Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.

Name	Version
jQuery	3.5.1
core-js	core-js-global@3.9.1; core-js-global@2.6.10; core-js-global@3.1.3; core-js-global@2.6.9

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Avoids deprecated APIs
Avoid deprecated APIs which will eventually be removed the browser.

Page has valid source maps
Consider deploying source maps for added benefits such as the ability to debug while in production.

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No issues in the `Issues` panel in Chrome Devtools
There may be unresolved issues logged to Chrome Devtools.

Audits

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.

Insecure URL	Request Resolution
http://optimizely.com/	Allowed

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Links to cross-origin destinations are unsafe
Improve performance and prevent security vulnerabilities by adding rel="noopener" and rel="noreferrer" to external links.

Failing Anchors
The Gartner Magic Quadrant for Digital Experience Platforms Optimizely (former…

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Audits

Browser errors were logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.

Source	Description
SHOW DETAILS	WebSocket connection to 'wss://109962-12.chat.api.drift.com/ws/websocket?session_token=SFMyNTY.g2gDdAAAAAVkAAJpZG0AAAATMTA5OTYyLTk2MDc1Mzk1MTMtNGQABm9yZ19pZG0AAAAGMTA5OTYyZAAJc2NvcGVfc2V0bQAAAARsZWFkZAAHdXNlcl9pZG0AAAAKOTYwNzUzOTUxM2QACXVzZXJfdHlwZWQABGxlYWRuBgDZquhYeQFiAAFRgA.ifivFjkbNB6Wdb71zq2h34NtMpkoFj86L3ZO-BtqGcs&remote_ip=34.235.12.14&vsn=2.0.0' failed: Error in connection establishment: net::ERR_NAME_NOT_RESOLVED
SHOW DETAILS	WebSocket connection to 'wss://109962-12.chat.api.drift.com/ws/websocket?session_token=SFMyNTY.g2gDdAAAAAVkAAJpZG0AAAATMTA5OTYyLTk2MDc1Mzk1MTMtNGQABm9yZ19pZG0AAAAGMTA5OTYyZAAJc2NvcGVfc2V0bQAAAARsZWFkZAAHdXNlcl9pZG0AAAAKOTYwNzUzOTUxM2QACXVzZXJfdHlwZWQABGxlYWRuBgDZquhYeQFiAAFRgA.ifivFjkbNB6Wdb71zq2h34NtMpkoFj86L3ZO-BtqGcs&remote_ip=34.235.12.14&vsn=2.0.0' failed: Error in connection establishment: net::ERR_NAME_NOT_RESOLVED
SHOW DETAILS	WebSocket connection to 'wss://109962-12.chat.api.drift.com/ws/websocket?session_token=SFMyNTY.g2gDdAAAAAVkAAJpZG0AAAATMTA5OTYyLTk2MDc1Mzk1MTMtNGQABm9yZ19pZG0AAAAGMTA5OTYyZAAJc2NvcGVfc2V0bQAAAARsZWFkZAAHdXNlcl9pZG0AAAAKOTYwNzUzOTUxM2QACXVzZXJfdHlwZWQABGxlYWRuBgDZquhYeQFiAAFRgA.ifivFjkbNB6Wdb71zq2h34NtMpkoFj86L3ZO-BtqGcs&remote_ip=34.235.12.14&vsn=2.0.0' failed: Error in connection establishment: net::ERR_NAME_NOT_RESOLVED
SHOW DETAILS	WebSocket connection to 'wss://presence.api.drift.com/ws/websocket?session_token=SFMyNTY.g3QAAAACZAAEZGF0YXQAAAAFZAACaWRtAAAAEzEwOTk2Mi05NjA3NTM5NTEzLTRkAAZvcmdfaWRtAAAABjEwOTk2MmQACXNjb3BlX3NldG0AAAAEbGVhZGQAB3VzZXJfaWRtAAAACjk2MDc1Mzk1MTNkAAl1c2VyX3R5cGVkAARsZWFkZAAGc2lnbmVkbgYA3KroWHkB.XKKeSAn1LDcW961aqnH3UaIFhrPXpFnjBvXWPqeoVRk&remote_ip=34.235.12.14&vsn=2.0.0' failed: Error in connection establishment: net::ERR_NAME_NOT_RESOLVED
SHOW DETAILS	WebSocket connection to 'wss://presence.api.drift.com/ws/websocket?session_token=SFMyNTY.g3QAAAACZAAEZGF0YXQAAAAFZAACaWRtAAAAEzEwOTk2Mi05NjA3NTM5NTEzLTRkAAZvcmdfaWRtAAAABjEwOTk2MmQACXNjb3BlX3NldG0AAAAEbGVhZGQAB3VzZXJfaWRtAAAACjk2MDc1Mzk1MTNkAAl1c2VyX3R5cGVkAARsZWFkZAAGc2lnbmVkbgYA3KroWHkB.XKKeSAn1LDcW961aqnH3UaIFhrPXpFnjBvXWPqeoVRk&remote_ip=34.235.12.14&vsn=2.0.0' failed: Error in connection establishment: net::ERR_NAME_NOT_RESOLVED
SHOW DETAILS	WebSocket connection to 'wss://presence.api.drift.com/ws/websocket?session_token=SFMyNTY.g3QAAAACZAAEZGF0YXQAAAAFZAACaWRtAAAAEzEwOTk2Mi05NjA3NTM5NTEzLTRkAAZvcmdfaWRtAAAABjEwOTk2MmQACXNjb3BlX3NldG0AAAAEbGVhZGQAB3VzZXJfaWRtAAAACjk2MDc1Mzk1MTNkAAl1c2VyX3R5cGVkAARsZWFkZAAGc2lnbmVkbgYA3KroWHkB.XKKeSAn1LDcW961aqnH3UaIFhrPXpFnjBvXWPqeoVRk&remote_ip=34.235.12.14&vsn=2.0.0' failed: Error in connection establishment: net::ERR_NAME_NOT_RESOLVED

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SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for optimizely.com. This includes optimizations such as providing meta data.

Mobile Friendly

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of optimizely.com on mobile screens.

Document uses legible font sizes
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.

Tap targets are sized appropriately
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.

Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.

Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.

Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.

Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.

Links are crawlable
Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.

Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.

robots.txt is valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.

Content Best Practices

Document does not have a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.

Links do not have descriptive text — 1 link found
Make use of descriptive link text to assist search engines in understanding the content.

Link destination	Link Text
https://www.optimizely.com/optimizely-acquires-zaius	Read More

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Progressive Web App

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of optimizely.com. This includes details about web app manifests.

Installable

Web app manifest and service worker meet the installability requirements
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.

PWA Optimized

Redirects HTTP traffic to HTTPS
It is advised to redirect all HTTP traffic to HTTPS, in order to enable secure web features for all users.

Configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data

Sets a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data

Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of optimizely.com on mobile screens.

Provides a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.

Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.

Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.

Avg. (All Categories)

Performance

Accessibility

Best Practices

SEO

Progressive Web App

0–49 (Fail) 50–89 (Average) 90–100 (Pass)

URL: https://www.optimizely.com/

Updated: 11th May, 2021

3.09 seconds

First Contentful Paint (FCP)

21%

57%

22%

0.02 seconds

First Input Delay (FID)

93%

5%

2%

Simulate loading on mobile

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for optimizely.com. This includes details about optimizing page load times which can result in a better user experience.

Metrics

Cumulative Layout Shift — 0
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Opportunities

Properly size images — Potential savings of 56 KiB
Images can slow down the page's load time. Optimizely.com should consider serving more appropriate-sized images.

URL	Resource Size (Bytes)	Potential Savings (Bytes)
https://images.ctfassets.net/zw48pl1isxmc/7oeRNAOBuC6PFdSxlDw7MS/18c4a9a1afece7c27ae8dd29af0ed9ec/mazda-logo.png	57617	57130

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Minify CSS
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Optimizely.com should consider minifying CSS files.

Minify JavaScript
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Optimizely.com should consider minifying JS files.

Efficiently encode images
Unoptimized images can consume more cellular data than what is necessary.

Enable text compression
Text-based resources should be served with compression, such as gzip, deflate or brotli.

Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.

Initial server response time was short — Root document took 570 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.

URL	Time Spent (Ms)
https://www.optimizely.com/	570.858

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Avoid multiple page redirects — Potential savings of 630 ms
Redirects can cause additional delays before the page can begin loading. Optimizely.com should avoid multiple or unnecessary page redirects.

URL	Time Spent (Ms)
http://optimizely.com/	630
https://www.optimizely.com/	0

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Preload key requests
Key requests can be preloaded by using '<link rel=preload>'. Optimizely.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.

Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.

Remove duplicate modules in JavaScript bundles — Potential savings of 3 KiB
Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.

Source	Transfer Size (Bytes)	Potential Savings (Bytes)
Other	2724

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Avoid serving legacy JavaScript to modern browsers — Potential savings of 59 KiB
Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.

URL	Potential Savings (Bytes)
https://www.optimizely.com/assets/scripts/vendors-node_modules_sentry_browser_node_modules_sentry_minimal_esm_index_js-node_modules_cor-edd407.js?adcfcc03e35bbe039990dd87c26e2d7598504222	16862
https://js.driftt.com/core/assets/js/14.b0278960.chunk.js	13064
https://d1igp3oop3iho5.cloudfront.net/v2/8yoUTdBkNwpVOLCXeZpKdw/zaius-min.js	10236
https://js.driftt.com/include/1620694500000/82e54amawxu2.js	10076
https://cdn.cookielaw.org/scripttemplates/6.17.0/otBannerSdk.js	6160
https://cdn.segment.com/analytics.js/v1/CB6Y3IeKJlVNK2YHtbfC7BG2x2BBvInk/analytics.min.js	3575
https://www.optimizely.com/assets/scripts/new_redesign.js?adcfcc03e35bbe039990dd87c26e2d7598504222	79
https://js.driftt.com/core/assets/js/28.e0c4d629.chunk.js	77
https://js.driftt.com/core/assets/js/29.b06f0d40.chunk.js	70
https://js.driftt.com/core/assets/js/7.d2b06f0f.chunk.js	67
https://js.driftt.com/core/assets/js/4.83e6fbb0.chunk.js	64
https://js.driftt.com/core/assets/js/1.0af467a5.chunk.js	59
https://www.optimizely.com/assets/scripts/vendors-node_modules_bootstrap_js_dist_tab_js-node_modules_bootstrap_js_dist_tooltip_js.js?adcfcc03e35bbe039990dd87c26e2d7598504222	58
https://js.driftt.com/core/assets/js/19.afca98a9.chunk.js	57
https://js.driftt.com/core/assets/js/18.afae54c8.chunk.js	53

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Preload Largest Contentful Paint image
It is recommended to preload images used by LCP elements, to improve LCP time.

Diagnostics

Avoid chaining critical requests — 2 chains found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Optimizely.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

User Timing marks and measures — 10 user timings
Make use of the User Timing API to measure an app's real-world performance during key user experiences.

Name	Type	Start Time (Ms)	Duration (Ms)
widget_conductor:init	Measure	3754.865	21.72
widget_core:widget_loaded	Measure	4126.378	225.02
optimizely:blockBegin	Mark	1505.242
start widget_conductor:init	Mark	3754.88
end widget_conductor:init	Mark	3776.601
start widget_core:widget_loaded	Mark	4093.721
start widget_core:widget_loaded	Mark	4126.399
start WIDGET_CHAT_FRAME.start	Mark	4322.906
end widget_core:widget_loaded	Mark	4351.405
start widget_core:bootstrap_api	Mark	4943.953

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All text remains visible during webfont loads
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.

Keep request counts low and transfer sizes small — 193 requests • 3,934 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.

Resource Type	Requests	Transfer Size (Bytes)
Total	193	4028740
Script	93	1557126
Media	1	1387908
Image	35	802621
Stylesheet	14	113003
Other	44	82811
Document	4	44584
Font	2	40687
Third-party	163	3498190

Show Details

Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.

Element
video poster

Show Details

Avoid large layout shifts
Below is a list of all DOM elements that contribute to the CLS of the page.

Uses passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.

Avoids `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.

Avoid long main-thread tasks — 20 long tasks found
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.

URL	Start Time (Ms)	Duration (Ms)
https://cdn.optimizely.com/public/5935064/s/marketing_prod.js	4590	643
https://cdn.optimizely.com/public/5935064/s/marketing_prod.js	15003	604
https://js.driftt.com/core/assets/js/36.9240267e.chunk.js	19873	362
https://js.driftt.com/core/assets/js/39.00daf76c.chunk.js	17773	362
https://cdn.segment.com/analytics.js/v1/CB6Y3IeKJlVNK2YHtbfC7BG2x2BBvInk/analytics.min.js	14653	350
https://cdn.cookielaw.org/scripttemplates/6.17.0/otBannerSdk.js	8170	281
https://js.driftt.com/core/assets/js/main~970f9218.7151bac0.chunk.js	20235	255
https://www.googletagmanager.com/gtm.js?id=GTM-59ZNLHC	7443	249
https://www.google-analytics.com/analytics.js	10873	222
https://cdn.segment.com/analytics.js/v1/CB6Y3IeKJlVNK2YHtbfC7BG2x2BBvInk/analytics.min.js	15734	175
https://www.googletagmanager.com/gtag/js?id=G-C7SLJ6HMJ5&l=dataLayer&cx=c	11563	133
https://cdn.optimizely.com/public/5935064/s/marketing_prod.js	5291	102
https://js.driftt.com/core/assets/js/35.cfdb5c47.chunk.js	21085	101
https://js.driftt.com/core/assets/js/35.cfdb5c47.chunk.js	20985	100
https://js.driftt.com/core/assets/js/39.00daf76c.chunk.js	23035	97
https://js.driftt.com/include/1620694500000/82e54amawxu2.js	13123	95
https://cdn.optimizely.com/public/5935064/s/marketing_prod.js	13218	95
https://js.driftt.com/core/assets/js/6.d3be9570.chunk.js	23335	95
https://js.driftt.com/core/assets/js/24.51b9fb55.chunk.js	22915	89
https://tag.demandbase.com/shared/forms_f79029b2cb.min.js	14443	82

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Avoid non-composited animations
It is recommended to avoid non-composited animations which are often janky and increase CLS.

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.

Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Other

Network Requests
Below is a list of network requests that were made during page load.

URL	Protocol	Start Time (Ms)	End Time (Ms)	Transfer Size (Bytes)	Resource Size (Bytes)	Status Code	MIME Type	Resource Type
http://optimizely.com/	http/1.1	0	39.639999999054	432	0	301
https://www.optimizely.com/	h2	40.127000000211	609.9890000005	39791	169756	200	text/html	Document
https://cdn.cookielaw.org/scripttemplates/otSDKStub.js	h2	622.13699999847	660.09900000063	6828	17376	200	application/javascript	Script
https://cdn.optimizely.com/public/5935064/s/marketing_prod.js	h2	622.35299999884	1461.632999999	122536	453921	200	text/javascript	Script
https://www.optimizely.com/assets/fonts/tt_commons_regular-webfont.woff2	h2	622.56699999853	637.67499999813	20137	19296	200	font/woff2	Font
https://www.optimizely.com/assets/fonts/tt_commons_demibold-webfont.woff2	h2	622.83300000126	645.03400000103	20550	19708	200	font/woff2	Font
https://www.optimizely.com/assets/scripts/jquery-3.5.1.min.js?adcfcc03e35bbe039990dd87c26e2d7598504222	h2	626.29300000117	644.29100000052	31950	89508	200	application/javascript	Script
https://www.optimizely.com/assets/styles/original.css?adcfcc03e35bbe039990dd87c26e2d7598504222	h2	626.49299999975	672.2520000003	79353	501863	200	text/css	Stylesheet
https://images.ctfassets.net/zw48pl1isxmc/5mdFozW7GxZw4K0CIeFBYJ/a82248aab71410ef1856bbef16dcd555/optimizely-hero-animation.jpeg	h2	674.46299999938	699.32699999845	57472	56980	200	image/jpeg	Image
https://images.ctfassets.net/zw48pl1isxmc/27bm1dFJlV8Eyo546XDjvk/2490d61edc7f75e4588ec4ebf5956460/microsoft-logo.svg	h2	700.84099999804	715.78899999804	1795	3067	200	image/svg+xml	Image
https://images.ctfassets.net/zw48pl1isxmc/664GE7bTFAcIgSWswTlq7o/43b9f23f4e8575f6d844c671c3f2f095/ibm-logo.svg	h2	716.884999998	735.79600000085	1198	705	200	image/svg+xml	Image
https://images.ctfassets.net/zw48pl1isxmc/32fGQXdrbzieoiWgK1uHf2/6a56a38592e2b1bc161d36a0da81d04f/logo-hp.svg	h2	736.96800000107	758.28299999921	1162	1161	200	image/svg+xml	Image
https://images.ctfassets.net/zw48pl1isxmc/1xVN1s7BCAEkcQKQOwMgkM/29dc66933259feeb7632a26d47be3110/EBay_logo.svg	h2	759.40999999875	900.62300000136	1700	2523	200	image/svg+xml	Image
https://images.ctfassets.net/zw48pl1isxmc/4vu5Uqf2dtUvsSFU0qkEmX/ee44dfad9f7fa65cddf9de0f720a2957/yamaha-logo.svg	h2	901.69800000149	918.45000000103	2007	3190	200	image/svg+xml	Image
https://images.ctfassets.net/zw48pl1isxmc/2LN05Xo1jKaW5sWUZKwjgQ/ac696e61178374a445d148e2a46c1b9f/pizzahut-logo.png	h2	919.56099999879	934.70399999933	9954	9464	200	image/png	Image
https://images.ctfassets.net/zw48pl1isxmc/72bTmflB8sBSOQJrvisuBi/78bdac81e4537038422f7adb16ae99b8/peloton-logo.svg	h2	935.81600000107	959.52300000135	1546	2199	200	image/svg+xml	Image
https://images.ctfassets.net/zw48pl1isxmc/69IRFLmZh9wjDX7RGPmacR/5205bea65d8c2e0a79579fca10bd870d/new-era-logo.svg	h2	960.54699999877	991.23500000132	2141	3432	200	image/svg+xml	Image
https://images.ctfassets.net/zw48pl1isxmc/7oeRNAOBuC6PFdSxlDw7MS/18c4a9a1afece7c27ae8dd29af0ed9ec/mazda-logo.png	h2	992.53500000123	1011.4639999993	58108	57617	200	image/png	Image
https://images.ctfassets.net/zw48pl1isxmc/tVgqGWKOK7bdKnF39RNL5/f4fddc738742293e244a509bb66c9e9e/fitch-ratings-logo.svg	h2	1012.9320000015	1031.2589999994	2947	6766	200	image/svg+xml	Image
https://images.ctfassets.net/zw48pl1isxmc/3XhYyMePdu9rfJau3pjegF/3035e6f3cbb311fc635cdaa80ead59c7/logo-atlassian.svg	h2	1032.2689999994	1048.7859999994	1982	4041	200	image/svg+xml	Image
https://images.ctfassets.net/zw48pl1isxmc/1132QEc2WEmcZ9YSrMDpp5/a938b9cd4cbb21db380fbb7123d2695a/lending-club-logo-svg.svg	h2	1049.9329999984	1068.5330000015	3128	10864	200	image/svg+xml	Image
https://images.ctfassets.net/zw48pl1isxmc/5wcj1kZC5V5gk7anuXODCA/282c7930c13b5870c5951c7f2bd14b68/drivetime-logo-white.svg	h2	1069.7550000004	1089.5549999987	50558	72820	200	image/svg+xml	Image
https://images.ctfassets.net/zw48pl1isxmc/1e0spnougVJWiSMvriGrCm/219d095da031b27f5f2b2bf9835e35bc/blue-apron.png	h2	1091.0499999991	1107.548	4441	3951	200	image/png	Image
https://images.ctfassets.net/zw48pl1isxmc/2HIQ4pT0peqvuglbJZAnvV/39fb01d764d382cd6b6a9d15c039ef47/farfetch-logo-white.svg	h2	1108.8689999997	1125.2400000012	1674	2698	200	image/svg+xml	Image
https://www.optimizely.com/assets/scripts/vendors-node_modules_sentry_webpack-plugin_src_sentry-webpack_module_js-node_modules_jquery_d-88565b.js?adcfcc03e35bbe039990dd87c26e2d7598504222	h2	1126.2889999998	1169.6330000013	32325	90507	200	application/javascript	Script
https://www.optimizely.com/assets/scripts/vendors-node_modules_sentry_browser_esm_sdk_js-node_modules_lodash__arrayEach_js-node_modules-d896b1.js?adcfcc03e35bbe039990dd87c26e2d7598504222	h2	1175.8039999986	1193.8960000007	25936	85999	200	application/javascript	Script
https://www.optimizely.com/assets/scripts/vendors-node_modules_lodash_filter_js-node_modules_lodash_forEach_js.js?adcfcc03e35bbe039990dd87c26e2d7598504222	h2	1200.2250000005	1228.0749999991	3772	7982	200	application/javascript	Script
https://www.optimizely.com/assets/scripts/vendors-node_modules_lodash__baseIndexOf_js-node_modules_lodash_isEmpty_js-node_modules_lodas-dcd7c5.js?adcfcc03e35bbe039990dd87c26e2d7598504222	h2	1229.4849999998	1245.2430000012	1942	2332	200	application/javascript	Script
https://www.optimizely.com/assets/scripts/vendors-node_modules_dompurify_dist_purify_js.js?adcfcc03e35bbe039990dd87c26e2d7598504222	h2	1246.5300000003	1262.2190000002	8107	17988	200	application/javascript	Script
https://www.optimizely.com/assets/scripts/vendors-node_modules_lodash_includes_js.js?adcfcc03e35bbe039990dd87c26e2d7598504222	h2	1263.8899999984	1278.9909999992	1194	432	200	application/javascript	Script
https://www.optimizely.com/assets/scripts/vendors-node_modules_bootstrap_js_dist_modal_js-node_modules_bowser_es5_js-node_modules_lodas-a29ede.js?adcfcc03e35bbe039990dd87c26e2d7598504222	h2	1280.4370000013	1301.7540000001	21431	79657	200	application/javascript	Script
https://www.optimizely.com/assets/scripts/vendors-node_modules_bootstrap_js_dist_tab_js-node_modules_bootstrap_js_dist_tooltip_js.js?adcfcc03e35bbe039990dd87c26e2d7598504222	h2	1305.7369999988	1341.9949999989	13156	37653	200	application/javascript	Script
https://www.optimizely.com/assets/scripts/vendors-node_modules_sentry_browser_node_modules_sentry_minimal_esm_index_js-_83b10.js?adcfcc03e35bbe039990dd87c26e2d7598504222	h2	1345.2590000015	1441.7189999986	1511	1231	200	application/javascript	Script
https://www.optimizely.com/assets/scripts/vendors-node_modules_bootstrap_js_dist_button_js-node_modules_bootstrap_js_dist_carousel_js-n-ad39dc.js?adcfcc03e35bbe039990dd87c26e2d7598504222	h2	1443.2269999998	1460.3029999998	9287	29708	200	application/javascript	Script
https://www.optimizely.com/assets/scripts/client_oldscripts_lib_logger_js.js?adcfcc03e35bbe039990dd87c26e2d7598504222	h2	1462.9730000015	1478.4839999993	1400	874	200	application/javascript	Script
https://www.optimizely.com/assets/scripts/client_scripts_dom_global_addMutationObserver_js-client_scripts_forms_validation_workEmail_js-14e8d3.js?adcfcc03e35bbe039990dd87c26e2d7598504222	h2	1479.8689999989	1496.1409999996	4488	9439	200	application/javascript	Script
https://www.optimizely.com/assets/scripts/original.js?adcfcc03e35bbe039990dd87c26e2d7598504222	h2	1484.0059999988	1499.8510000005	13322	43762	200	application/javascript	Script
https://www.optimizely.com/assets/scripts/vendors-node_modules_lodash_kebabCase_js.js?adcfcc03e35bbe039990dd87c26e2d7598504222	h2	1628.7579999989	1646.4640000013	2667	4214	200	application/javascript	Script
https://www.optimizely.com/assets/scripts/vendors-node_modules_bootstrap_js_dist_util_js.js?adcfcc03e35bbe039990dd87c26e2d7598504222	h2	1629.0420000005	1645.410000001	2212	2749	200	application/javascript	Script
https://www.optimizely.com/assets/scripts/vendors-node_modules_sentry_browser_node_modules_sentry_minimal_esm_index_js-node_modules_cor-edd407.js?adcfcc03e35bbe039990dd87c26e2d7598504222	h2	1629.4180000004	1660.1579999988	46161	160736	200	application/javascript	Script
https://www.optimizely.com/assets/scripts/new_redesign.js?adcfcc03e35bbe039990dd87c26e2d7598504222	h2	1629.5089999985	1647.9399999989	17059	51747	200	application/javascript	Script
https://cdn3.optimizely.com/js/geo2.js	http/1.1	1629.739	1750.0849999997	703	296	200	application/javascript	Script
https://api.demandbase.com/api/v2/ip.json?key=e974af3572cae17c22814945797672e2&callback=optimizely_demandbase	http/1.1	1629.8920000008	1737.3929999994	947	477	200	application/javascript	Script
https://cdn.cookielaw.org/consent/8c48859c-59c3-4eb2-b387-63e884505da6/8c48859c-59c3-4eb2-b387-63e884505da6.json	h2	1608.7259999986	1636.6710000002	2403	3419	200	application/x-javascript	XHR
https://www.googletagmanager.com/gtm.js?id=GTM-59ZNLHC	h2	1630.0449999981	1647.2609999983	57412	180490	200	application/javascript	Script
	data	1663.2690000006	1663.3189999993	0	299	200	image/svg+xml	Image
https://images.ctfassets.net/zw48pl1isxmc/1zZO4c4Cz7x19OBZghgI9n/81dcd32bb70bb89de252ef75e844b628/rb-vertical-folders.png	h2	1664.1119999986	1682.9050000015	167901	167409	200	image/png	Image
https://images.ctfassets.net/zw48pl1isxmc/5R9IMn1OwAdm9qGqTmhEbU/984f2e767dccf48a8d6cb3d0d3e1daf4/new_www-23.png	h2	1664.2639999991	1685.5990000004	340533	340041	200	image/png	Image
https://images.ctfassets.net/zw48pl1isxmc/6jYJnJDY7vtHV65WlWTgCy/7e761bf09208affa25603e7c9b121922/promo-rb-gartner.png	h2	1666.5130000001	1684.0039999988	41965	41474	200	image/png	Image
https://images.ctfassets.net/zw48pl1isxmc/DiiQzfWRSxUPv4Nt3QpBY/fff1044f744e408b0de1bd2c953e4d21/Big_Book_New_Web_promo_promocards_1040X776.png	h2	1666.7679999991	1684.4590000001	33529	33039	200	image/png	Image
https://images.ctfassets.net/zw48pl1isxmc/5T3fZcZsAAjjue711sbQgC/c3e5f40bbc3963799c1ad70b3605972e/Product_Experimentation_Playbook_new_Promo_Card_1040x776.png	h2	1667.0169999998	1689.6679999991	9294	8804	200	image/png	Image
https://geolocation.onetrust.com/cookieconsentpub/v1/geo/location	h2	1700.1830000008	1731.0489999982	570	185	200	text/javascript	Script
https://videos.ctfassets.net/zw48pl1isxmc/1vrUViu9C8RQHda5zW0Rx1/079ca35dc986a666256339a5511a1559/optimizely-hero-animation.mp4	h2	1707.567999998	1842.3409999996	1387908	1387168	206	video/mp4	Media
https://www.optimizely.com/workers/hbs/partials/formFields/4l5wneOO8jVXZyY6hlJjqd?getGlobal=true&formType=contact-sales-form&lang=en-US	http/1.1	1712.8769999981	1739.4319999985	646	0	301
https://a5935064.cdn.optimizely.com/client_storage/a5935064.html	h2	1722.7050000001	3724.9100000008	1589	1537	200	text/html	Document
https://www.optimizely.com/workers/hbs/partials/formFields/4l5wneOO8jVXZyY6hlJjqd/?getGlobal=true&formType=contact-sales-form&lang=en-US	h2	1740.6870000013	2175.3089999984	6167	22383	200	application/json	Fetch
https://sentry.io/api/159073/envelope/?sentry_key=837a288f34724209a9c7f89d5a9e95b7&sentry_version=7	http/1.1	1807.6499999988	1970.1239999995	408	2	200	application/json	Fetch
https://sentry.io/api/159073/envelope/?sentry_key=837a288f34724209a9c7f89d5a9e95b7&sentry_version=7	http/1.1	1808.6750000002	1969.6299999996	408	2	200	application/json	Fetch
https://sentry.io/api/159073/envelope/?sentry_key=837a288f34724209a9c7f89d5a9e95b7&sentry_version=7	http/1.1	1871.1770000009	1970.6760000008	408	2	200	application/json	Fetch
https://sentry.io/api/159073/envelope/?sentry_key=837a288f34724209a9c7f89d5a9e95b7&sentry_version=7	http/1.1	1872.2479999997	1970.3819999995	408	2	200	application/json	Fetch
https://cdn.cookielaw.org/scripttemplates/6.17.0/otBannerSdk.js	h2	1944.821000001	1971.8649999995	86912	385853	200	application/javascript	Script
https://cdn.cookielaw.org/consent/8c48859c-59c3-4eb2-b387-63e884505da6/c591f630-946b-41e9-bc13-7017c65b2438/en.json	h2	2044.9980000012	2077.8429999991	22442	141093	200	application/x-javascript	Fetch
https://www.googletagmanager.com/gtag/js?id=G-C7SLJ6HMJ5&l=dataLayer&cx=c	h2	2112.3259999986	2142.4509999997	57916	158088	200	application/javascript	Script
https://s.usea01.idio.episerver.net/ia.js	h2	2114.2199999995	2167.6719999996	1732	2194	200	application/javascript	Script
https://j.6sc.co/6si.min.js	http/1.1	2115.729000001	2201.6809999986	6775	15033	200	application/javascript	Script
https://tag.demandbase.com/q8GATaKQ.min.js	h2	2116.7060000007	2174.2479999994	16867	61604	200	application/javascript	Script
https://munchkin.marketo.net/munchkin.js	http/1.1	2117.7910000006	3285.6280000015	1282	1332	200	application/x-javascript	Script
https://www.googleadservices.com/pagead/conversion_async.js	h2	2119.0949999982	2125.8659999985	14697	36666	200	text/javascript	Script
https://bat.bing.com/bat.js	h2	2120.0040000003	2141.6509999981	9608	30235	200	application/javascript	Script
https://js.driftt.com/include/1620694500000/82e54amawxu2.js	h2	2132.4710000008	2209.9390000003	62294	218987	200	application/javascript	Script
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https://snap.licdn.com/li.lms-analytics/insight.min.js	http/1.1	2137.1230000004	2487.1930000008	2169	4322	200	application/x-javascript	Script
https://cdn.segment.com/analytics.js/v1/CB6Y3IeKJlVNK2YHtbfC7BG2x2BBvInk/analytics.min.js	h2	2139.0849999989	2164.4899999992	76433	440170	200	text/javascript	Script
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https://www.google-analytics.com/j/collect?v=1&_v=j90&aip=1&a=2087125624&t=pageview&_s=1&dl=https%3A%2F%2Fwww.optimizely.com%2F&ul=en-us&de=UTF-8&dt=Unlock%20Digital%20Potential&sd=24-bit&sr=360x640&vp=360x640&je=0&_u=YEBAAEABAAAAAC~&jid=1656519287&gjid=78989877&cid=1799039733.1620694348&tid=UA-13208639-1&_gid=725350179.1620694348&_r=1&_slc=1&cg1=Homepage&cg2=undefined&cg3=&cg4=&z=1884327866	h2	2237.5030000003	2240.3789999989	624	4	200	text/plain	XHR
https://analytics.google.com/g/collect?v=2&tid=G-C7SLJ6HMJ5&gtm=2oe4s0&_p=2087125624&sr=360x640&_gaz=1&ul=en-us&cid=1799039733.1620694348&_s=1&dl=https%3A%2F%2Fwww.optimizely.com%2F&dt=Unlock%20Digital%20Potential&sid=1620694347&sct=1&seg=0&en=page_view&_fv=1&_ss=1&ep.page_type=Homepage&ep.resource_topic=&ep.resource_vertical=		2267.0709999984	2278.7859999989	0	0	-1		Other
https://stats.g.doubleclick.net/g/collect?v=2&tid=G-C7SLJ6HMJ5&cid=1799039733.1620694348&gtm=2oe4s0&aip=1		2267.6490000013	2278.9310000007	0	0	-1		Other
https://stats.g.doubleclick.net/j/collect?t=dc&aip=1&_r=3&v=1&_v=j90&tid=UA-13208639-1&cid=1799039733.1620694348&jid=1656519287&gjid=78989877&_gid=725350179.1620694348&_u=YEBAAEAAAAAAAC~&z=123803075	h2	2278.4680000004	2282.3629999984	695	2	200	text/plain	XHR
https://a.usea01.idio.episerver.net/ia.gif?r=&s=5b3624d0-7a5a-4d8e-ba03-6d2e7747e3ff&x%5Bidio_visitor_id%5D%5B0%5D=6218af91-1ce6-4763-be19-ef2b153321d3&c=e6d6c7dee275454ebf80e03c713eaf15&d=505&a=consume&u=https%3A%2F%2Fwww.optimizely.com%2F&l=1620694347674&z=0.5550621007721572	h2	2286.2249999998	2347.300999998	540	26	200	image/gif	Image
https://api.segment.io/v1/p	h2	2372.7470000013	2457.9420000009	195	21	200	application/json	XHR
https://www.google.com/ads/ga-audiences?t=sr&aip=1&_r=4&slf_rd=1&v=1&_v=j90&tid=UA-13208639-1&cid=1799039733.1620694348&jid=1656519287&_u=YEBAAEAAAAAAAC~&z=187994130	h2	2379.9560000007	2387.9710000001	678	42	200	image/gif	Image
https://api.segment.io/v1/t	h2	2413.1149999994	2497.3109999992	195	21	200	application/json	XHR
https://api.segment.io/v1/t	h2	2429.1389999999	2785.0980000003	195	21	200	application/json	XHR
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https://js.driftt.com/core/assets/js/25.1eac91ab.chunk.js	h2	4155.4329999999	4171.8189999992	7818	21911	200	application/javascript	Script
https://metrics.api.drift.com/monitoring/metrics/widget/init/v2	h2	4356.1919999993	4373.8469999989	673	0	200	text/plain	Other
https://fonts.googleapis.com/css?family=Open%20Sans\|Open%20Sans:bold&display=swap	h2	4352.2080000002	4363.2959999995	1379	4506	200	text/css	Stylesheet
https://metrics.api.drift.com/monitoring/metrics/widget/init/v2	h2	4374.4719999995	4405.0849999985	692	25	200	application/json	XHR
https://embeds.driftcdn.com/embeds/82e54amawxu2.json	h2	4378.464999998	4748.2520000012	13968	91855	200	application/json	XHR
https://bootstrap.api.drift.com/widget_bootstrap		4944.4909999984		0	0	-1		XHR
https://metrics.api.drift.com/monitoring/metrics/event2/bulk	h2	6356.7780000012	6398.075000001	673	0	200	text/plain	Other
https://metrics.api.drift.com/monitoring/metrics/event2/bulk	h2	6398.8959999988	6430.3289999989	692	25	200	application/json	XHR

Show Details

Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.

Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.

Tasks
Below is a list of the top-level main thread tasks that executed during page load.

Start Time (Ms)	End Time (Ms)
639.561	7.036
677.947	14.457
1116.763	5.48
1510.175	160.647
1670.853	51.063
1726.653	6.625
1733.694	9.074
1756.665	7.691
1767.576	9.274
1778.176	150.964
1931.75	11.217
1950.525	8.68
1959.472	8.82
1972.81	5.592
1978.419	11.344
2000.959	13.531
2027.793	11.876
2051.42	5.251
2057.207	14.26
2109.754	62.182
2177.548	5.242
2182.816	14.274
2197.226	7.775
2208.483	55.617
2264.475	33.217
2305.798	6.56
2313.454	87.472
2406.21	14.482
2423.022	43.637
2466.781	7.093
2474.424	70.236
2545.754	5.516
2551.307	12.965
2564.298	12.335
2578.25	23.762
2603.001	17.328
2625.75	11.354
2637.447	9.928
2658.836	5.049
2667.352	5.213
2682.675	40.849
2724.094	6.712
2731.347	22.23
2812.796	19.105
2832.032	8.363
3525.092	6.495
3753.503	6.025
3761.969	47.744
3843.029	5.959
3849.651	5.98
3890.474	7.276
3904.357	90.421
4003.3	18.127
4022.615	63.864
4090.787	8.034
4108.322	24.996
4140.964	25.126
4170.349	14.179
4205.598	11.71
4327.517	23.694
4358.309	24.31
4398.472	6.196
4776.24	22.225
4800.828	15.033
4820.024	90.475
4960.421	10.891
4978.731	6.241

Show Details

Diagnostics
Below is a collection of useful page vitals.
View Data

Metrics
Below is a collection of metrics.
View Data

Opportunities

Remove unused CSS — Potential savings of 94 KiB
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Optimizely.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.

URL	Transfer Size (Bytes)	Potential Savings (Bytes)
https://www.optimizely.com/assets/styles/original.css?adcfcc03e35bbe039990dd87c26e2d7598504222	79353	76947
#onetrust-banner-sdk{-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%} ...	19435	19127

Show Details

Diagnostics

Avoid enormous network payloads — Total size was 3,934 KiB
Large network payloads can cost users money and are linked to long load times.

URL	Transfer Size (Bytes)
https://videos.ctfassets.net/zw48pl1isxmc/1vrUViu9C8RQHda5zW0Rx1/079ca35dc986a666256339a5511a1559/optimizely-hero-animation.mp4	1387908
https://images.ctfassets.net/zw48pl1isxmc/5R9IMn1OwAdm9qGqTmhEbU/984f2e767dccf48a8d6cb3d0d3e1daf4/new_www-23.png	340533
https://images.ctfassets.net/zw48pl1isxmc/1zZO4c4Cz7x19OBZghgI9n/81dcd32bb70bb89de252ef75e844b628/rb-vertical-folders.png	167901
https://cdn.optimizely.com/public/5935064/s/marketing_prod.js	122536
https://cdn.cookielaw.org/scripttemplates/6.17.0/otBannerSdk.js	86912
https://www.optimizely.com/assets/styles/original.css?adcfcc03e35bbe039990dd87c26e2d7598504222	79353
https://cdn.segment.com/analytics.js/v1/CB6Y3IeKJlVNK2YHtbfC7BG2x2BBvInk/analytics.min.js	76433
https://js.driftt.com/include/1620694500000/82e54amawxu2.js	62294
https://tag.demandbase.com/shared/forms_f79029b2cb.min.js	58574
https://images.ctfassets.net/zw48pl1isxmc/7oeRNAOBuC6PFdSxlDw7MS/18c4a9a1afece7c27ae8dd29af0ed9ec/mazda-logo.png	58108

Show Details

Metrics

First Contentful Paint — 4.3 s
The time taken for the first image or text on the page to be rendered.

Speed Index — 9.8 s
The time taken for the page contents to be visibly populated.

Largest Contentful Paint — 10.0 s
The timing of the largest text or image that is painted.

Time to Interactive — 20.6 s
The time taken for the page to become fully interactive.

Total Blocking Time — 3,070 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).

Other

First CPU Idle — 17.8 s
The time taken for the page's main thread to be quiet enough to handle input.

Max Potential First Input Delay — 640 ms
Users could experience a delay when interacting with the page.

First Meaningful Paint — 4.3 s
The time taken for the primary content of the page to be rendered.

Estimated Input Latency — 230 ms
The time taken for the page to respond to user input (during the busiest 5 second window of page load). Users are likely to perceive optimizely.com as laggy when the latency is higher than 0.05 seconds.

First Contentful Paint (3G) — 8335 ms
The time taken for the first image or text on the page to be rendered while on a 3G network.

Opportunities

Eliminate render-blocking resources — Potential savings of 1,090 ms
Resources, such as JavaScript and style sheets, can block the first paint of the page. Optimizely.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.

URL	Transfer Size (Bytes)	Potential Savings (Ms)
https://www.optimizely.com/assets/styles/original.css?adcfcc03e35bbe039990dd87c26e2d7598504222	79353	1200
https://www.optimizely.com/assets/scripts/jquery-3.5.1.min.js?adcfcc03e35bbe039990dd87c26e2d7598504222	31950	300

Show Details

Defer offscreen images — Potential savings of 264 KiB
Time to Interactive can be slowed down by resources on the page. Optimizely.com should consider lazy-loading offscreen and hidden images.

URL	Resource Size (Bytes)	Potential Savings (Bytes)
https://images.ctfassets.net/zw48pl1isxmc/7oeRNAOBuC6PFdSxlDw7MS/18c4a9a1afece7c27ae8dd29af0ed9ec/mazda-logo.png	57617	57617
https://images.ctfassets.net/zw48pl1isxmc/5mdFozW7GxZw4K0CIeFBYJ/a82248aab71410ef1856bbef16dcd555/optimizely-hero-animation.jpeg	56980	56980
https://images.ctfassets.net/zw48pl1isxmc/5wcj1kZC5V5gk7anuXODCA/282c7930c13b5870c5951c7f2bd14b68/drivetime-logo-white.svg	50558	50558
https://images.ctfassets.net/zw48pl1isxmc/6jYJnJDY7vtHV65WlWTgCy/7e761bf09208affa25603e7c9b121922/promo-rb-gartner.png	41474	41474
https://images.ctfassets.net/zw48pl1isxmc/DiiQzfWRSxUPv4Nt3QpBY/fff1044f744e408b0de1bd2c953e4d21/Big_Book_New_Web_promo_promocards_1040X776.png	33039	33039
https://images.ctfassets.net/zw48pl1isxmc/2LN05Xo1jKaW5sWUZKwjgQ/ac696e61178374a445d148e2a46c1b9f/pizzahut-logo.png	9464	9464
https://images.ctfassets.net/zw48pl1isxmc/5T3fZcZsAAjjue711sbQgC/c3e5f40bbc3963799c1ad70b3605972e/Product_Experimentation_Playbook_new_Promo_Card_1040x776.png	8804	8804
https://images.ctfassets.net/zw48pl1isxmc/1e0spnougVJWiSMvriGrCm/219d095da031b27f5f2b2bf9835e35bc/blue-apron.png	3951	3951
https://images.ctfassets.net/zw48pl1isxmc/1132QEc2WEmcZ9YSrMDpp5/a938b9cd4cbb21db380fbb7123d2695a/lending-club-logo-svg.svg	3128	3128
https://images.ctfassets.net/zw48pl1isxmc/tVgqGWKOK7bdKnF39RNL5/f4fddc738742293e244a509bb66c9e9e/fitch-ratings-logo.svg	2947	2947
https://images.ctfassets.net/zw48pl1isxmc/69IRFLmZh9wjDX7RGPmacR/5205bea65d8c2e0a79579fca10bd870d/new-era-logo.svg	2141	2141

Show Details

Remove unused JavaScript — Potential savings of 249 KiB
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.

URL	Transfer Size (Bytes)	Potential Savings (Bytes)
https://cdn.cookielaw.org/scripttemplates/6.17.0/otBannerSdk.js	86912	38835
https://cdn.optimizely.com/public/5935064/s/marketing_prod.js	122536	33256
https://js.driftt.com/include/1620694500000/82e54amawxu2.js	62294	31329
https://tag.demandbase.com/shared/forms_f79029b2cb.min.js	58574	30423
https://www.optimizely.com/assets/scripts/vendors-node_modules_sentry_browser_node_modules_sentry_minimal_esm_index_js-node_modules_cor-edd407.js?adcfcc03e35bbe039990dd87c26e2d7598504222	46161	29486
https://cdn.segment.com/analytics.js/v1/CB6Y3IeKJlVNK2YHtbfC7BG2x2BBvInk/analytics.min.js	76433	25145
https://www.googletagmanager.com/gtag/js?id=G-C7SLJ6HMJ5&l=dataLayer&cx=c	57916	24680
https://www.optimizely.com/assets/scripts/jquery-3.5.1.min.js?adcfcc03e35bbe039990dd87c26e2d7598504222	31950	20924
https://d1igp3oop3iho5.cloudfront.net/v2/8yoUTdBkNwpVOLCXeZpKdw/zaius-min.js	36630	20732

Show Details

Serve images in next-gen formats — Potential savings of 436 KiB
Image formats like PNG and JPEG have poor compression when compared to other next-gen formats, such as JPEG 200, JPEG XR and WebP.

URL	Resource Size (Bytes)	Potential Savings (Bytes)
https://images.ctfassets.net/zw48pl1isxmc/5R9IMn1OwAdm9qGqTmhEbU/984f2e767dccf48a8d6cb3d0d3e1daf4/new_www-23.png	340041	279781
https://images.ctfassets.net/zw48pl1isxmc/1zZO4c4Cz7x19OBZghgI9n/81dcd32bb70bb89de252ef75e844b628/rb-vertical-folders.png	167409	127479
https://images.ctfassets.net/zw48pl1isxmc/6jYJnJDY7vtHV65WlWTgCy/7e761bf09208affa25603e7c9b121922/promo-rb-gartner.png	41474	26546
https://images.ctfassets.net/zw48pl1isxmc/7oeRNAOBuC6PFdSxlDw7MS/18c4a9a1afece7c27ae8dd29af0ed9ec/mazda-logo.png	57617	12373

Show Details

Diagnostics

Serve static assets with an efficient cache policy — 41 resources found
Optimizely.com can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.

URL	Cache TTL (Ms)	Transfer Size (Bytes)
https://tag.demandbase.com/shared/forms_f79029b2cb.min.js	0	58574
https://d1igp3oop3iho5.cloudfront.net/v2/8yoUTdBkNwpVOLCXeZpKdw/zaius-min.js	0	36630
https://j.6sc.co/6si.min.js	0	6775
https://scripts.demandbase.com/shared/stylesheet_f79029b2cb.v2.css	0	4257
https://munchkin.marketo.net/munchkin.js	0	1282
https://geolocation.onetrust.com/cookieconsentpub/v1/geo/location	0	570
https://p.adsymptotic.com/d/px/?_pid=16218&_psign=0aa5badf92527f7732e22463d6fa4dbc&coopa=0&gdpr=0&gdpr_consent=&_puuid=ddfbf5e9-f47f-4cb0-b954-6aa5c2056745&_expected_cookie=1e4beec07eeb93ada9d5c87711960a97	0	548
https://segments.company-target.com/validateCookie?vendor=choca&user_id=AAJOTk7BM6sAACzHuJrkSw&verifyHash=98db0fa231f184ef545f19a94f7d4ac385dafd16	0	409
https://segments.company-target.com/validateCookie?vendor=liveramp&user_id=Xc1297ID-bxf8m_HggFEm5NsLa08of_oF_uBDHYyjkW-avI7U&verifyHash=272dd7938ce31695e96f1af69152851f3c165fcc	0	409
https://cdn.segment.com/analytics.js/v1/CB6Y3IeKJlVNK2YHtbfC7BG2x2BBvInk/analytics.min.js	120000	76433
https://cdn.optimizely.com/public/5935064/s/marketing_prod.js	600000	122536
https://tag.demandbase.com/q8GATaKQ.min.js	3600000	16867
https://www.google-analytics.com/analytics.js	7200000	20198
https://cdn.cookielaw.org/scripttemplates/otSDKStub.js	14400000	6828
https://s.usea01.idio.episerver.net/ia.js	14400000	1732
https://a.usea01.idio.episerver.net/ia.gif?r=&s=5b3624d0-7a5a-4d8e-ba03-6d2e7747e3ff&x%5Bidio_visitor_id%5D%5B0%5D=6218af91-1ce6-4763-be19-ef2b153321d3&c=e6d6c7dee275454ebf80e03c713eaf15&d=505&a=consume&u=https%3A%2F%2Fwww.optimizely.com%2F&l=1620694347674&z=0.5550621007721572	14400000	540
https://cdn3.optimizely.com/js/geo2.js	72238000	703
https://snap.licdn.com/li.lms-analytics/insight.min.js	74468000	2169
https://www.optimizely.com/assets/styles/original.css?adcfcc03e35bbe039990dd87c26e2d7598504222	604800000	79353
https://www.optimizely.com/assets/scripts/vendors-node_modules_sentry_browser_node_modules_sentry_minimal_esm_index_js-node_modules_cor-edd407.js?adcfcc03e35bbe039990dd87c26e2d7598504222	604800000	46161
https://www.optimizely.com/assets/scripts/vendors-node_modules_sentry_webpack-plugin_src_sentry-webpack_module_js-node_modules_jquery_d-88565b.js?adcfcc03e35bbe039990dd87c26e2d7598504222	604800000	32325
https://www.optimizely.com/assets/scripts/jquery-3.5.1.min.js?adcfcc03e35bbe039990dd87c26e2d7598504222	604800000	31950
https://www.optimizely.com/assets/scripts/vendors-node_modules_sentry_browser_esm_sdk_js-node_modules_lodash__arrayEach_js-node_modules-d896b1.js?adcfcc03e35bbe039990dd87c26e2d7598504222	604800000	25936
https://www.optimizely.com/assets/scripts/vendors-node_modules_bootstrap_js_dist_modal_js-node_modules_bowser_es5_js-node_modules_lodas-a29ede.js?adcfcc03e35bbe039990dd87c26e2d7598504222	604800000	21431
https://www.optimizely.com/assets/fonts/tt_commons_demibold-webfont.woff2	604800000	20550
https://www.optimizely.com/assets/fonts/tt_commons_regular-webfont.woff2	604800000	20137
https://www.optimizely.com/assets/scripts/new_redesign.js?adcfcc03e35bbe039990dd87c26e2d7598504222	604800000	17059
https://www.optimizely.com/assets/scripts/original.js?adcfcc03e35bbe039990dd87c26e2d7598504222	604800000	13322
https://www.optimizely.com/assets/scripts/vendors-node_modules_bootstrap_js_dist_tab_js-node_modules_bootstrap_js_dist_tooltip_js.js?adcfcc03e35bbe039990dd87c26e2d7598504222	604800000	13156
https://www.optimizely.com/assets/scripts/vendors-node_modules_bootstrap_js_dist_button_js-node_modules_bootstrap_js_dist_carousel_js-n-ad39dc.js?adcfcc03e35bbe039990dd87c26e2d7598504222	604800000	9287
https://www.optimizely.com/assets/scripts/vendors-node_modules_dompurify_dist_purify_js.js?adcfcc03e35bbe039990dd87c26e2d7598504222	604800000	8107
https://www.optimizely.com/assets/scripts/client_scripts_dom_global_addMutationObserver_js-client_scripts_forms_validation_workEmail_js-14e8d3.js?adcfcc03e35bbe039990dd87c26e2d7598504222	604800000	4488
https://www.optimizely.com/assets/scripts/vendors-node_modules_lodash_filter_js-node_modules_lodash_forEach_js.js?adcfcc03e35bbe039990dd87c26e2d7598504222	604800000	3772
https://www.optimizely.com/assets/scripts/vendors-node_modules_lodash_kebabCase_js.js?adcfcc03e35bbe039990dd87c26e2d7598504222	604800000	2667
https://www.optimizely.com/assets/scripts/vendors-node_modules_bootstrap_js_dist_util_js.js?adcfcc03e35bbe039990dd87c26e2d7598504222	604800000	2212
https://www.optimizely.com/assets/scripts/vendors-node_modules_lodash__baseIndexOf_js-node_modules_lodash_isEmpty_js-node_modules_lodas-dcd7c5.js?adcfcc03e35bbe039990dd87c26e2d7598504222	604800000	1942
https://www.optimizely.com/assets/scripts/vendors-node_modules_sentry_browser_node_modules_sentry_minimal_esm_index_js-_83b10.js?adcfcc03e35bbe039990dd87c26e2d7598504222	604800000	1511
https://www.optimizely.com/assets/scripts/client_oldscripts_lib_logger_js.js?adcfcc03e35bbe039990dd87c26e2d7598504222	604800000	1400
https://www.optimizely.com/assets/scripts/vendors-node_modules_lodash_includes_js.js?adcfcc03e35bbe039990dd87c26e2d7598504222	604800000	1194
https://cdn.cookielaw.org/scripttemplates/6.17.0/otBannerSdk.js	691200000	86912
https://videos.ctfassets.net/zw48pl1isxmc/1vrUViu9C8RQHda5zW0Rx1/079ca35dc986a666256339a5511a1559/optimizely-hero-animation.mp4	2592000000	1387908

Show Details

Avoid an excessive DOM size — 1,788 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.

Statistic	Element	Value
Total DOM Elements		1788
Maximum DOM Depth	use	17
Maximum Child Elements	Country AfghanistanÅland IslandsAlbaniaAlgeriaAmerican Sam…	251

Show Details

Reduce JavaScript execution time — 5.5 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.

URL	Total CPU Time (Ms)	Script Evaluation (Ms)	Script Parse (Ms)
Unattributable	1005.408	29.072	0.54
https://cdn.optimizely.com/public/5935064/s/marketing_prod.js	841.436	714.868	52.092
https://www.optimizely.com/assets/scripts/vendors-node_modules_sentry_browser_esm_sdk_js-node_modules_lodash__arrayEach_js-node_modules-d896b1.js?adcfcc03e35bbe039990dd87c26e2d7598504222	733.332	618.896	25.644
https://js.driftt.com/core/assets/js/39.00daf76c.chunk.js	724.632	347.576	7.736
https://www.optimizely.com/	610.2	38.276	8.452
https://js.driftt.com/core/assets/js/main~53ca99a6.0546d2b9.chunk.js	582.948	569.6	5.148
https://cdn.segment.com/analytics.js/v1/CB6Y3IeKJlVNK2YHtbfC7BG2x2BBvInk/analytics.min.js	527.756	469.2	44.668
https://www.googletagmanager.com/gtm.js?id=GTM-59ZNLHC	386.88	348.08	24.776
https://cdn.cookielaw.org/scripttemplates/6.17.0/otBannerSdk.js	335.448	230.212	34.768
https://www.google-analytics.com/analytics.js	261.5	236.38	21.152
https://tag.demandbase.com/shared/forms_f79029b2cb.min.js	254.476	196.152	12.012
https://www.optimizely.com/assets/scripts/new_redesign.js?adcfcc03e35bbe039990dd87c26e2d7598504222	236.276	229.996	4.548
https://js.driftt.com/core/assets/js/35.cfdb5c47.chunk.js	199.508	179.328	14.16
https://www.optimizely.com/assets/scripts/original.js?adcfcc03e35bbe039990dd87c26e2d7598504222	189.692	184.788	3.352
https://www.googletagmanager.com/gtag/js?id=G-C7SLJ6HMJ5&l=dataLayer&cx=c	138.744	120.152	14.676
https://j.6sc.co/6si.min.js	124.284	114.952	5.596
https://js.driftt.com/core/assets/js/24.51b9fb55.chunk.js	103.964	91.472	8.428
https://d1igp3oop3iho5.cloudfront.net/v2/8yoUTdBkNwpVOLCXeZpKdw/zaius-min.js	95.188	79.88	8.128
https://js.driftt.com/include/1620694500000/82e54amawxu2.js	95.048	74	16.6
https://js.driftt.com/core/assets/js/6.d3be9570.chunk.js	94.184	88.32	4.42
https://tag.demandbase.com/q8GATaKQ.min.js	88.444	79.82	5.808
https://js.driftt.com/core?embedId=82e54amawxu2&forceShow=false&skipCampaigns=false&sessionId=5c00f083-8ff0-463d-bedd-f845fe98eae7&sessionStarted=1620694349&campaignRefreshToken=7d279951-6312-4e72-b66a-c06168c0f5f9&hideController=false&pageLoadStartTime=1620694345998&mode=CHAT	80.616	6.952	3.648
https://a5935064.cdn.optimizely.com/client_storage/a5935064.html	77.944	36.208	4.576
https://js.driftt.com/core/chat	64.48	9.036	4.14
https://www.optimizely.com/assets/scripts/jquery-3.5.1.min.js?adcfcc03e35bbe039990dd87c26e2d7598504222	58.844	42.04	9.148
https://js.driftt.com/core/assets/js/33.94f6fafc.chunk.js	56.208	51.848	1.032

Show Details

Minimize main-thread work — 8.6 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.

Category	Time Spent (Ms)
Script Evaluation	5468.0920000001
Other	1203.184
Script Parsing & Compilation	644.476
Garbage Collection	479.288
Style & Layout	387.588
Parse HTML & CSS	355.66
Rendering	93.224

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Reduce the impact of third-party code — Third-party code blocked the main thread for 1,660 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.

Third-Party	Transfer Size (Bytes)	Main-Thread Blocking Time (Ms)
SHOW DETAILS	766775	785.96
SHOW DETAILS	77018	359.62
SHOW DETAILS	115328	179.328
SHOW DETAILS	23229	163.98
SHOW DETAILS	135735	87.604
SHOW DETAILS	80645	86.808
SHOW DETAILS	18004	0
SHOW DETAILS	10189	0
SHOW DETAILS	6994	0
SHOW DETAILS	4437	0
SHOW DETAILS	3496	0
SHOW DETAILS	2272	0
SHOW DETAILS	1419	0
SHOW DETAILS	1379	0
SHOW DETAILS	1259	0
SHOW DETAILS	1251	0
SHOW DETAILS	998	0
SHOW DETAILS	710	0
SHOW DETAILS	625	0

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Some third-party resources can be lazy loaded with a facade — 1 facade alternative available
Consider replacing third-party embeds with a facade until they are required (use lazy loading).

Product	Transfer Size (Bytes)	Main-Thread Blocking Time (Ms)
Drift Live Chat (Marketing)	766775	785.96

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Image elements do not have explicit `width` and `height`
Reduce layout shifts and improve CLS by setting explicit width and height properties on image elements.

URL	Failing Elements
https://images.ctfassets.net/zw48pl1isxmc/5wcj1kZC5V5gk7anuXODCA/282c7930c13b5870c5951c7f2bd14b68/drivetime-logo-white.svg	icon
https://images.ctfassets.net/zw48pl1isxmc/7oeRNAOBuC6PFdSxlDw7MS/18c4a9a1afece7c27ae8dd29af0ed9ec/mazda-logo.png	Mazda logo
https://images.ctfassets.net/zw48pl1isxmc/1132QEc2WEmcZ9YSrMDpp5/a938b9cd4cbb21db380fbb7123d2695a/lending-club-logo-svg.svg	Lending Club logo
https://images.ctfassets.net/zw48pl1isxmc/2LN05Xo1jKaW5sWUZKwjgQ/ac696e61178374a445d148e2a46c1b9f/pizzahut-logo.png	Pizza Hut logo
https://images.ctfassets.net/zw48pl1isxmc/tVgqGWKOK7bdKnF39RNL5/f4fddc738742293e244a509bb66c9e9e/fitch-ratings-logo.svg	Fitch Ratings logo
https://images.ctfassets.net/zw48pl1isxmc/3XhYyMePdu9rfJau3pjegF/3035e6f3cbb311fc635cdaa80ead59c7/logo-atlassian.svg	Atlassian logo
https://images.ctfassets.net/zw48pl1isxmc/1e0spnougVJWiSMvriGrCm/219d095da031b27f5f2b2bf9835e35bc/blue-apron.png	icon
https://images.ctfassets.net/zw48pl1isxmc/69IRFLmZh9wjDX7RGPmacR/5205bea65d8c2e0a79579fca10bd870d/new-era-logo.svg	New Era logo
https://images.ctfassets.net/zw48pl1isxmc/4vu5Uqf2dtUvsSFU0qkEmX/ee44dfad9f7fa65cddf9de0f720a2957/yamaha-logo.svg	Yamaha logo
https://images.ctfassets.net/zw48pl1isxmc/27bm1dFJlV8Eyo546XDjvk/2490d61edc7f75e4588ec4ebf5956460/microsoft-logo.svg	Microsoft logo
https://images.ctfassets.net/zw48pl1isxmc/2HIQ4pT0peqvuglbJZAnvV/39fb01d764d382cd6b6a9d15c039ef47/farfetch-logo-white.svg	icon
https://images.ctfassets.net/zw48pl1isxmc/1xVN1s7BCAEkcQKQOwMgkM/29dc66933259feeb7632a26d47be3110/EBay_logo.svg	Ebay logo
https://images.ctfassets.net/zw48pl1isxmc/72bTmflB8sBSOQJrvisuBi/78bdac81e4537038422f7adb16ae99b8/peloton-logo.svg	Peloton logo
https://images.ctfassets.net/zw48pl1isxmc/32fGQXdrbzieoiWgK1uHf2/6a56a38592e2b1bc161d36a0da81d04f/logo-hp.svg	HP logo
https://images.ctfassets.net/zw48pl1isxmc/664GE7bTFAcIgSWswTlq7o/43b9f23f4e8575f6d844c671c3f2f095/ibm-logo.svg	IBM logo